The marketing technology landscape continues to evolve rapidly, with strategic acquisitions reshaping how brands approach digital advertising and customer experience. In this exclusive interview, we explore OneMagnify‘s recent acquisition of Emodo, a programmatic advertising technology company specializing in AI-powered solutions for connected television and native advertising.
Damian McKenna, co-founder of Emodo, discusses how the acquisition represents a natural evolution for OneMagnify’s growing media practice. With over 20 years in adtech, including roles at DoubleClick and Google, McKenna brings valuable expertise to OneMagnify’s 700-person global operation serving blue-chip clients like ESPN, Tyvek, and Ford International.
The conversation delves into Emodo’s unique positioning in the “open web” versus closed ecosystem platforms, offering advertisers greater transparency, data ownership, and cost-effectiveness. Central to their value proposition is “Adapt,” their AI-powered dynamic creative rendering technology that personalizes ad experiences in real-time.
Looking ahead, the partnership aims to leverage OneMagnify’s strong B2B client base and first-party data capabilities with Emodo’s programmatic expertise. As B2B brands increasingly adopt B2C digital advertising tactics, this acquisition positions both companies to capitalize on the growing demand for AI-driven, performance-focused marketing solutions.
