The FICANEX financial network, and Ada, a market leader in automated customer experience technology, recently announced their partnership on the creation of tunl.chat. This AI-powered chatbot was designed to provide over 175 financial institutions around Canada with another channel through which they can support over 8 million customers.
The financial institutions supported by tunl.chat will be able to customise their bot to suit their specific needs. Additionally, the bot is available to deploy within mobile and website applications alike. Currently, 9 financial institutions, including BlueShore Financial and FirstOntario Credit Union have already begun to adopt the service.
Ada, as a leader in automated customer experience, was carefully selected by FICANEX, an industry-leader in innovative financial services to create this AI-powered partnership. FICANEX chose Ada thanks to its impressive track record of offering continuously enhanced and optimized infrastructure to customers around the world.
The New Financial Services Chatbot Solution
Aside from automatically providing answers to common questions, the new chatbot platform is available for any FICANEX member financial institution to deploy with as many customer service scenarios as they need, including day-to-day banking transactions. Financial institutions offering live chat can also use the system to take advantage of the new Ada glass, to instantly link customers from automated chat spaces to a live agent.
The tunl.Chat offering is the culmination of a collaboration between multiple leading technology providers in Canada, who came together to deliver a service to keep one of the largest financial institution networks in the country connected to advanced services for customer support. The technology allows integrations among financial institutions who may not have been able to access AI tools in the past.
Going forward, FICANEX members will be able to quickly and easily integrate an advanced customer support chatbot into their environment with minimal effort and cost. tunl.chat will help to reduce customer service costs and improve sales opportunities by ensuring that staff members can focus on delivering high-value interactions with customers. Additionally, access to in-depth analytics will help financial brands to identify useful options to improve the customer experience.
Delivering tunl.Chat to Canadian Companies

According to the CEO and president of FICANEX, Andrew Obee, partnering with Ada has given FICANEX the option to provide tunl.chat as a tool that allows for chat-based to enhance the client experience. Today’s customers need instant access to information that’s relevant to the service offerings of a financial institution, which current channels can’t facilitate well enough. In the evolving marketplace, it’s becoming increasingly crucial for businesses to make sure that customers have the tools they need to get fast and contextual answers to their questions.
The CEO of Ada, Mike Murchison, that the goal of his business is to deliver a better support experience for both the customer and the customer experience team. By working with FICANEX, Ada will be bringing the simplicity of their chatbot solution to millions of Canadian banking customers, who will now be able to benefit from simple support solutions when they need it most.