Medallia, the global leader in customer and employee experience, announced that the Medallia Strikedeck platform has won the 2021 SIIA CODiE Award for Best Customer Success Management Solution. The CODiE Awards recognise companies producing the most innovative business technology products across the country, and worldwide.
Shreesha Ramdas, Senior Vice President & General Manager, Medallia Strikedeck, said: “We are proud to be recognized as the Best Customer Success Management Solution with this important CODiE award.”
“Customer success has become a critical practice for most B2B companies, leading to strategic contributions for increased revenue, decreased churn, higher customer satisfaction and a greater understanding of customers, a deeper look at their needs and the ability to better understand opportunities and changes that could greatly impact a company.”
Medallia Strikedeck offers a powerful and comprehensive customer success solution and enables businesses to increase customer trust and loyalty. The platform is beneficial for improving retention and expanding sales potential. It takes a fresh approach to boosting customer engagement with the latest technologies such as automated workflow, machine learning, predictive analytics, usage tracking, surveys, swift personalization and more.
SIIA President Jeff Joseph, said: “Congratulations to all of the 2021 Business Technology CODiE Award winners. The products honored this year hold a particularly special place in the distinguished history of the CODiEs. Many of these winners literally helped business survive, and even thrive, as the global business community transitioned to remote status due to the pandemic. All those honored today demonstrate the resilience of this dynamic industry. Innovation continued even in the face of an unprecedented challenging year.”
The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, announced the full list of CODiE winners during an online winner announcement on June 22.
The SIIA CODiE Awards are the industry’s peer-reviewed awards programme which consists of two rounds of nominee reviews. The first round is conducted by software and business technology experts with considerable industry expertise, including analysts, media, bloggers, bankers and investors. Then the SIAA members vote on the finalist products, the final scores are calculated from both rounds and tabulated to select the winners.
