OneDay, a Texas-based SaaS company that empowers businesses to drive revenue growth and customer engagement using video storytelling technology, announced the closing of its $19 million Series B funding round led by Volition Capital. The Boston-based growth equity firm invests in high-growth, founder-owned companies across the software, Internet, and consumer sectors.
The investment will be used to accelerate OneDay’s growth with key hires, market expansion, and continued investment in building best-in-class technology to empower businesses to leverage video to drive growth and engagement. OneDay’s total capital raised to date is $25 million.
Sean Cantwell, Managing Partner at Volition Capital, said: “There is a significant growth opportunity for video platforms that increase real estate occupancy rates and improve resident experiences. OneDay’s self-serve video platform, market validation in senior living, and ambitious executive team have enabled it to build a strong brand and dominant market share across key categories. We see OneDay strengthening its leadership position with a continued trend towards the use of personalized video content for tenant sales and engagement.”
OneDay creates value for businesses in multiple industries by streamlining the video content creation process. OneDay’s SaaS platform captures and distributes high-quality videos that personalise the sales process, enhance marketing capabilities, and increase engagement – ultimately driving revenue for their customers.
The company’s flagship product, OneDay for Senior Living, launched in 2017, allowing senior living communities to digitally record and preserve senior living residents’ life stories and increase occupancy. By addressing a growing market need for an easy video storytelling platform, OneDay has built a fast-growing SaaS video technology company and expanded its platform into the multi-family and funeral industries.
Clint Lee, Co-founder and CEO of OneDay, said:
“We know there’s a massive business opportunity for video storytelling across the markets we currently serve. In addition to marketing and sales, our products are being used to foster resident engagement, fuel employee hiring and retention, and strengthen human connection using video.”
“Working closely in the senior living industry for over four years, we’ve seen the power of video storytelling and its impact on businesses and the lives they serve. With this new partnership with Volition Capital, we will continue to build and scale our innovative technology so more businesses and individuals can leverage video to drive results in their business.”
