ActiveCampaign has released new series of integrations with its CX automation platform.
These integrations are the latest in the company’s collection of Growth Accelerator Apps, which already include a plethora of best-in-class brands. Zoom, Eventbrite, and Squarespace are just a handful of examples.
The latest additions offer even more capabilities to ActiveCampaign clients, promising to automate events, surveys, data storage, direct mail and more. Here is a sneak peek of the exciting newcomers:
- Delighted – Customer feedback survey automation
- Sendoso – Enables the automation of gifting schemes
- Snowflake – Marketing data automation platform
- Magento – eCommerce automation
Harnessing the power of each brand’s coveted solution, businesses may build a customised technology stack that fits their unique needs.
As legacy all-in-one solutions run out of steam and companies continue to accelerate CX transformation projects, such a solution becomes increasingly critical. Leading vendors must continue to build an array of integrations to their platform. Doing so unlocks power and pace.
ActiveCampaign understands this, working with renowned partners to create automated versions of their solutions. These are available to the 150,000 customers harnessing the ActiveCampaign platform across more than 170 countries worldwide.
Building on this point, Jason VandeBoom, founder and CEO of ActiveCampaign, says:
We are hyper-focused on accelerating the growth of businesses through customer experiences. That’s why we offer services like free migration and 1:1 strategy meetings with our customers, and also best-in-class apps like Growth Accelerator Apps.
Such access to best-in-class apps allows ActiveCampaign customers to strengthen their proposition across all the subdisciplines of customer experience management.
Delighted, the customer survey automation platform, is an excellent example of this, as the new app allows users to strengthen their approach to Voice of the Customer (VoC) research.
Through such an app, brands gain visibility across the customer experience. These insights enable CX teams to employ automation and enhance CX, bolstering business outcomes.
A process of this ilk is the bread and butter of CX transformation programmes. As Taylor Klein, Partnerships Manager at Delighted, says:
Between their industry-leading customer experience automation capabilities and our best-of-breed customer feedback platform, our mutual customers are having more effective conversations with their customers, which then yields longer-term relationships and, ultimately, more revenue.
Another significant addition to the Growth Accelerator App collection, from a CX perspective, is Sendoso.
Having an illustrious list of customers in its own right – including eBay, Adobe, and Thomson Reuters – Sendoso enables brands to automate gifting to new customers. In seizing the capabilities of Sendoso, companies can harness strategic sending to increase response rates, accelerate deal cycles, and improve renewal rates.
ActiveCampaign offers its customers many more strings to their bow by adding such renowned applications to its collection. As a result, companies can streamline the process of building new CX strategies and putting them into place.
