Mobile app experience management platform vendor Airship has launched its App Experience Platform (AXP) – an enterprise SaaS platform that helps brands enhance in-app mobile experiences.
AXP aims to address the ongoing challenge for brands to treat their apps “as a high-value destination” rather than only as a promotional messaging channel.
Brett Caine, CEO and President at Airship, said: “Messaging only goes so far in helping to retain and monetise app users. Brands must provide valuable and relevant experiences in the moments people are engaged with the app to create reciprocal value exchanges necessary for sustained relationships.”
He added: “With AXP, we’re giving brands unparalleled agility to grow user understanding and provide app experiences that reward customers for their loyalty.”
Thanks to the no-code capability of the platform, product, digital and marketing teams can create, refine and publish no-code app experiences on their own without ongoing developer support or app updates. This improves onboarding, retention and first-party and zero-party data collection of customers.
The SaaS platform also unifies the native app experiences, customer journey orchestration and app UX trials with no-code approaches and intuitive visual UIs. This way, development teams have the opportunity to create market-differentiating app features.
Many global brands have leveraged the Airship platform, including Orange, GameStop, and Vodafone.