Omnichannel capabilities are one of the most sought-after elements of a customer communications platform. The ability to integrate communication channels such as phone, SMS, online chat, and many more allows agents to switch between them without losing context and deliver seamless customer experiences.
Managing hundreds and thousands of customer inquiries daily would be an endless task for agents without an omnichannel solution. Not only can it streamline the process of channel management, it also lets customers use their preferred channels and receive almost an instant reply.
It’s no longer a distant dream to begin a chat session with a customer on your website and then turn it into a voice call with your agent if the customer requires additional assistance.
Depending on the customer inquiry, agents can leverage omnichannel capabilities to help customers throughout the entire customer journey and across every touchpoint. This way, customers receive personalized, quality service that will only multiply should they continue to interact with the brand.
Increasing customer satisfaction is just one of the numerous benefits of an omnichannel platform. Paired with tailor-made marketing campaigns for every customer, you might set up your business for long-term success.
Choosing an Omnichannel Platform
Whether you’re looking to boost your company’s CX through a new-and-improved marketing platform or get in touch with your customer via the phone, HORISEN offers a variety of omnichannel solutions that bolster customer satisfaction.
When running mobile marketing campaigns, HORISEN has entered the fray with their Business Messenger – a web-based, easy-to-use solution that enables organizations to create and execute multiple SMS and web-push campaigns.
Equipped with an intuitive interface and a powerful segmentation engine, it is tailored to businesses seeking to engage with their customers through relevant and well-timed messages.
The solution allows you to manage marketing campaigns and select the right channel for each customer, all within a unified view. Users can easily reach their target audience through SMS, Telegram, WhatsApp, Instagram, Facebook Messenger, and many other channels.
Boost Customer Satisfaction with an All-In-One Messaging Platform
The option to create tailor-made marketing campaigns might be a critical differentiator when choosing the ideal omnichannel platform. HORISEN’s marketing suite offers a wide array of marketing tools in one platform, from creating rich media messages with images and videos to customizing pricing packages for each customer.
By adopting omnichannel capabilities, communication is seamless and simplified. Customers especially love it because of the freedom to change channels at any time. If a customer would like to communicate via SMS, do so.
But if they prefer to chat via Telegram, that is also possible. If you want to send them an offer over Viber or WhatsApp, it’s a walk in the park. If a user changes channels, the flow of information stays intact and continues through the channel the user switched to.
HORISEN Business Messenger is a powerful omnichannel orchestration tool for professionals and makes messenger marketing easy and efficient. Learn how you can leverage omnichannel capabilities at: https://www.business-messenger.pro
