Customer experience automation and CRM firm ActiveCampaign has announced the launch of a Developer Fund, offering financial support to developers creating tools integrated with the ActiveCampaign platform.
The ActiveCampaign Experience Automation Platform allows companies to precisely target prospects via personalised messages, build customer loyalty via analytics and leverage automation to predict customer behaviour. Its CRM functionality also relies on email and sales automation to organise customer data, using machine learning, automation, and integrations to personalise the customer experience as well as marketing activities.
“Unlike all-in-one platforms that force customers to use their solutions, ActiveCampaign gives our customers incredible flexibility to use the tools that work best for their unique needs,” said Jason VandeBoom, founder and CEO of ActiveCampaign. “By introducing our Developer Fund, we are continuing to lead with that customer obsession. We’re creating this program so our developer partners feel valued and incentivised to create even more tools, and therefore more flexibility for our customers.”
The API Economy
ActiveCampaign said the fund would be open to applications from developers, startups and agencies creating integrations with the ActiveCampaign CXA platform that offer free features to customers. IT said financial support would be offered on both an upfront and ongoing basis – with developers from any location, size and industry welcome.
“The best part of ActiveCampaign is that I’m able to sync the data across my tech tools,” Dawn Manske, founder of Made for Freedom, an ActiveCampaign customer. “Having my Shopify and Facebook Custom Audiences integrate with my ActiveCampaign CRM data gives me the insight I need to make decisions about when to reach out to customers and volunteers and with which message. It saves me more time to focus on growing my network and my business.”
According to ActiveCampaign, over 70% of its customers utilise the more than 870 integrations present on the platform – which includes tie-ups with the likes of Facebook, Microsoft, Shopify, Square, and Salesforce. It hoped the fund would bring it to a total of 1,000 integrations total.
