HubSpot has snapped up Mindstream, an AI-focused media outlet.
Based in the UK, Mindstream provides a daily newsletter to subscribers, aiming to help them keep up with the latest AI trends and technologies.
In doing so, the media outlet aspires to offer unique insights, education, and inspiration.
Mindstream’s mission has connected with many, too, as the business has built a base of over 150,000 marketing, business, and AI professionals worldwide.
That’s impressive, considering the company is only 18 months old.
However, some subscribers may worry that HubSpot’s influence could cause the publication to lose its independent edge.
While that’s the elephant in the room, Jonathan Hunt, VP of Media at HubSpot, has pledged that such acquisitions will – ultimately – help provide HubSpot’s customers with “trusted” information regarding AI. On LinkedIn, he wrote:
By acquiring Mindstream, HubSpot will continue to become a trusted source of information about AI across multiple subtopics and platforms, helping our customers better understand (and apply) new AI technologies.
Mindstream joins several other publications on the HubSpot Media roster.
The Hustle, which Hunt heads up, is perhaps the best-known. Yet, its “My First Million” and “Marketing Against the Grain” podcasts are also popular.
HubSpot has sunk significant resources into building this media network, and Hunt now promises to take Mindstream to the next level.
To that prospect, Adam Biddlecombe, Co-Founder of Mindstream, says bring it on.
“The real hard work starts now,” he noted. “Continuing to innovate our editorial strategy. Bringing you the AI news that matters in a fun, digestible format.
I am incredibly grateful to the folks at HubSpot for making this happen and to the wonderful Mindstream team.
Yet, despite its success, Mindstream is far from the only publication striving to provide business leaders with critical information to implement AI successfully.
Consider AI Today. Launched in September, it aspires to become the go-to place for AI technology news and – via thought leadership – the definitive guide to enterprise AI.
Also, Today Digital – the parent company of AI and CX Today – has launched Techtelligence, a research arm that reaches across all its publications.
One of its inaugural reports dives into the State of CX, gathering the perspectives of 500 tech vendors, agents, and resellers. Check it out here.
A Busy Week for HubSpot’s M&A Team
The Mindstream roll-up follows last week’s announcement that HubSpot plans to acquire Cacheflow, the configure, price, quote (CPQ) solution start-up.
HubSpot had already partnered with Cacheflow to offer customers additional billing and subscription management capabilities, simplifying the B2B software sales process.
Indeed, with the integration, businesses can provide customers with a single link to review their quotes, choose payment options, sign, and expand – all integrated within the HubSpot CRM.
Now, that capability may become a native part of the HubSpot Content Hub.
However, customers may also leverage third-party CPQ offerings via the HubSpot Marketplace, which contains over 1,700 third-party integrations.
Interestingly, HubSpot also announced last month that it is introducing App Cards to increase the usability of these integrations and help customers “get more” from them.
The CRM giant first teased these at Inbound 2024, alongside a new network of AI Agents, highlighting how – like Salesforce with Agentforce – it plans to embrace autonomous bots.