HubSpot is evolving. Eager to become more than just one of the most “user-friendly” and versatile CRM solutions for sales, service, and marketing teams, HubSpot’s ecosystem is growing more AI-focused.
Enter HubSpot Breeze, its comprehensive AI toolkit first introduced at INBOUND 2024.
Breeze embeds AI across the HubSpot ecosystem, promising to revolutionize how companies interact with artificial intelligence.
As of February, Breeze comprises three core offerings: Breeze Copilot (for everyday task assistance), Breeze Agents (for work automation), and Breeze Intelligence (for data enrichment).
Here’s a closer look at the HubSpot Breeze features and how each will help businesses extract more value from their CRM ecosystem.
What Is HubSpot Breeze?
HubSpot Breeze is a suite of AI-powered solutions that augments the vendor’s various CRM apps or “Hubs”.
This isn’t HubSpot’s first foray into the world of AI. For years, the company has offered organizations access to intelligent tools for content creation, summarization, analytics, and more.
However, Breeze aims to unify and simplify the AI experience for HubSpot users.
According to HubSpot, the offering will eventually embed more than 80 new capabilities into its software suite
Nevertheless, as of February 2025, there are three central HubSpot Breeze features:
- Breeze Copilot: The virtual assistant that supports users across all of HubSpot’s applications, helping them complete tasks more efficiently with contextual insights, templates, and various generative AI capabilities (similar to Microsoft Copilot).
- Breeze Agents: Autonomous agents designed to handle specific tasks independently, like managing customer support tasks, creating content, navigating social media campaigns, or assisting with sales prospecting and lead qualification.
- Breeze Intelligence: An all-in-one solution designed to enhance data quality within the HubSpot CRM, enable access to predictive analytics, and support businesses in making data-driven decisions.
How Does HubSpot Breeze Work?
Each of the core HubSpot Breeze features has its unique benefits for teams, helping with everything from everyday task management to data analysis.
Let’s take a closer look at how the Copilot, Agents, and Intelligence systems work.
Breeze Copilot: The AI-Powered Assistant
Breeze Copilot is an all-in-one AI-driven assistant, native to the HubSpot ecosystem.
It can analyze stored data, connect insights across hubs, and provide employees with relevant responses to questions.
Plus, Breeze has a memory. As such, it can recall past interactions, learn user preferences, and adapt accordingly over time.
Users can access Breeze Copilot in any HubSpot tool. Across its hubs, it also offers unique capabilities.
Breeze Copilot in Service Hub
In Service Hub, Breeze Copilot can summarize customer inquiries and identify critical talking points. From there, it may draft instant replies to common questions and suggest troubleshooting actions.
Alongside assisting contact center agents in real time, Copilot can also analyze successful contacts to design workflows for customer service.
Breeze Copilot in Sales Hub
In Sales Hub, Breeze Copilot can identify key decision-makers across an account by analyzing CRM data.
Additionally, it may prepare sales reps for calls by summarizing past interactions and surfacing the customer’s deal history.
Finally, it can automatically follow up with leads.
Breeze Copilot in Marketing Hub
In the Marketing Hub, Breeze Copilot can auto-generate blog posts, landing pages, and emails with CRM data.
Moreover, it may suggest campaign ideas optimize content strategies based on customer insights, and edit or refine content.
Lastly, it can also suggest recommendations to boost content performance.
Breeze Agents: Specialized AI Agents
Like many of its competitors, HubSpot is beginning to explore the world of agentic AI, with its co-founder developing an already-popular standalone platform to rival Agentforce: Agent.ai.
Yet, for now, its AI agents are part of Breeze, helping to mechanize various tasks with HubSpot’s CRM hubs.
Here are four examples of AI agents, each of which is highly customizable.
- Social Media Agent: Based within the HubSpot Marketing Hub, this agent can analyze social media performance, create tailored social posts with captions and hashtags, and suggest channels and posting times. It can also automate scheduling, posting, and monitoring campaign results to track what works best for teams.
- Prospecting Agent: In the Sales Hub, the prospecting agent saves teams time by researching prospects, identifying decision-makers, scoring leads, and developing personalized outreach strategies. It can also design unique emails incorporating information about a customer’s previous interactions with the company.
- Content Agent: In the Content Hub, the content agent can produce complex assets like blogs, case studies, landing pages, and podcasts using AI. It can optimize content for SEO with keywords, source and cite relevant data, generate multimedia elements, and more.
- Customer Agent: In the Service Hub, the customer agent acts as an AI help representative, sorting and prioritizing support tickets, routing them to agents, and handling live inquiries by drawing on company knowledge bases and CRM data. It can also track metrics like escalation rates and customer satisfaction scores.
Breeze Intelligence: AI-Driven Data Enrichment
Breeze Intelligence works to improve the quality and usability of CRM data.
Using large language models (LLMs) and AI-driven data sourcing, Breeze unlocks intelligence businesses might otherwise miss.
It can tap into a database of more than 200 million company and buyer profiles, as well as a company’s proprietary data, and offers access to capabilities like:
- Data Enrichment: Breeze automatically enhances CRM records with valuable details, such as a company’s annual revenue, industry classification, social media links, key decision-making details, or the technology they’re using.
- Buyer Intent Analysis: Going beyond standard website analytics, Breeze can evaluate an anonymous website visitor’s interactions with a brand. It can track website engagement, the time spent on specific pages, and more. From there, it can identify high-intent leads and segment them into groups based on behavioral data.
- Form Shortening: Breeze Intelligence prevents customers from having to fill out complex, lengthy forms with AI. It can pre-fill forms based on existing CRM data when returning contacts visit a website, streamlining the path to purchase.
How Much Does HubSpot Breeze Cost?
Breeze is part of the HubSpot ecosystem, and pricing depends on the plan a customer leverages.
Companies can access some aspects of Breeze Copilot on HubSpot’s free plan.
The Breeze Agents, on the other hand – alongside more advanced features – are locked into the “Premium” editions of HubSpot’s software.
For instance, companies that want to access Breeze Agents across HubSpot’s various “Hubs” will need to be on a Professional or Enterprise plan.
There are also “credits” to pay for with Breeze Intelligence. Prices here start at $42 per month for 100 Breeze Intelligence credits, and customers may continue on a pay-as-you-go basis.
The Future of AI with HubSpot Breeze
HubSpot Breeze is still in its early stages, but it’s already forming a big part of the vendor’s long-term AI strategy.
Going forward, the number of HubSpot Breeze features available will grow, with new capabilities for Breeze Copilot, Intelligence options, and pre-configured agents.
The go-forward objective is to make AI as easy as possible, with HubSpot asserting that around 95 percent of its customers find its AI easier to use than competitive solutions.
Continuing with this goal, HubSpot will also explore AI initiatives in other areas – notably with its prospective Agent.AI solution.
