Loop has confirmed the acquisition of Wonderment, an order-tracking solution.
Both companies offer solutions that bolster Shopify’s widely implemented commerce platform.
Indeed, Loop provides a return management platform for brands leveraging Shopify, aiding them in delivering their ideal purchase experience.
That platform comprises various solutions, including custom returns workflow orchestration, exchange automation, fraud detection, and insight generation tools.
With the acquisition, Loop expands its offering with order-tracking capabilities such as automated shipment tracking, delay alerts, and customer notifications.
In doing so, Loop believes that its enhanced solution will provide Shopify customers with more unified commerce operations insights, minimized friction, and superior growth.
The new integrations will also help Loop expand its reach to more merchant verticals, including consumer packaged goods (CPG), by offering a standalone tracking solution.
Additionally, the vendor claims that the addition of Wonderment’s capabilities will allow it to “supercharge customer retention and loyalty.”
In outlining how the acquisition will enable such benefits, Hannah Bravo, CEO of Loop, said:
By joining forces with Wonderment, we’re taking a significant step forward in our mission to help merchants simplify commerce operations and build enduring relationships with their customers.
“Our newly combined platform will unlock our merchants’ ability to turn returns and order tracking from a source of frustration into an opportunity to delight customers, drive retention, and fuel growth,” the CEO concluded.
Why Wonderment?
Describing itself as a “proactive customer experience platform”, Wonderment claims to be able to identify potential shipping delays before customers even become aware of them.
In doing so, it has helped users lower support tickets by up to 70 percent.
That’s one example of how the vendor’s solution offers AI-powered insights that strive to turn shipping and returns data into actionable intelligence.
Moreover, Wonderment’s tracking product provides real-time shipment updates, proactive alerts, predictive analytics, and numerous integrations.
These capabilities will now be available via Loop within a single UI.
For Jessica Meher, CEO of Wonderment, the merger marks “an exciting new chapter”. She continued:
Our shared commitment to building exceptional products, optimizing customer and merchant experiences, and driving growth for merchants made this partnership a natural fit.
“Together, we’ll make a lasting impact on the Shopify ecosystem by helping brands deliver transparency and trust throughout the entire post-purchase journey.”
More News from Shopify
Shopify recently made headlines when it claimed to have attracted “hundreds” of former Salesforce customers, including major brands like Toys R Us and Casper.
Traditionally focused on smaller businesses, Shopify is now targeting large enterprises, promoting its lower prices as part of a “mass migration” strategy to compete with established rivals.
However, despite prodding at Salesforce, Shopify has clarified it has no plans to enter the CRM market.
During the latest earnings call, President Harley Finkelstein emphasized the company’s focus on the commerce sector, dismissing speculation about expanding into areas like CRM, which is dominated by Salesforce.
In doing so, it Shopify hopes to keep building out its partner ecosystem, with more valued members like Loop and Wonderment.
