Gong has integrated its revenue AI platform with Microsoft 365 Copilot and more of the tech giant’s productivity tools.
The integration runs through the Microsoft Graph Connector.
As such, teams can surface customer intelligence from Gong as they work on Copilot, Teams, and Outlook, spreading it across the enterprise.
While they do this, users don’t need to open up Gong as a separate application.
Information surfaced from Gong may include deal summaries, risk alerts, customer objections, etc.
Additionally, the partnership will allow companies to build AI agents in Copilot Studio that are trained on Gong data.
As such, businesses may develop AI agents to drive seller flows, flag pipeline risks, and summarize updates.
Celebrating the partnership, Amit Bendov, CEO at Gong, said: “Revenue teams are under pressure to do more with less as they work to meet ambitious targets with fewer resources and tighter timelines. That’s why access to timely, trustworthy data is more critical than ever.
We’re thrilled to work more closely with Microsoft to arm sellers and developers with the insights they need, where they need them, and turn every customer interaction into a strategic advantage.
Another benefit of the partnership is that both brands will work to sync and enrich data across Gong and Microsoft Dynamics 365.
In doing so, they aim to unlock a “single source of truth” from which joint customers can monitor deal signals, track seller activity, and devise next steps.
Martin Schneider, VP & Principal Analyst at Constellation Research, found this most intriguing. He told CX Today: “Adding Gong data, more seamlessly into both Dynamics itself, as well as Microsoft AI offerings, makes good sense.
“[After all] the types of signals we can extract from real prospect and customer interactions can drive more proactive, marketing and sales engagements, uncover trends and product gaps, reveal competitive intelligence, that might usually just get locked in call recordings.
“Generally, it makes these insights easier to discover and act upon.
We are seeing the future evolve, and it is a multi-agent, multi-platform approach to leveraging generative AI and agentic AI in most of our common go-to-market motions.
Indeed, customers could utilize AI agents from Microsoft and Gong together, with the latter unveiling several prepackaged agents in April.
Building Custom AI Agents via Microsoft Copilot Studio
As noted, revenue teams can now leverage Microsoft Copilot Studio’s low-code environment to create custom agents that harness Gong’s customer interaction data.
Additionally, they can train agents with data from any accompanying CRM within a unified framework.
These specialized autonomous agents may handle complex tasks, including identifying at-risk deals, summarizing pipeline shifts, and optimizing critical revenue processes.
For Gong customers, this enables “seamless” agent deployments within Microsoft or Gong, enhanced by revenue intelligence.
“Microsoft and Gong understand that revenue teams are the driving force behind every organization,” said Charles Lamanna, Corporate Vice President, Business & Industry Copilot at Microsoft.
“Together, we are empowering our joint customers to modernize their operations and make informed, data-driven decisions – seamlessly within the Microsoft tools they already rely on, including Microsoft 365, Dynamics 365, and Copilot Studio.
By integrating Gong’s rich customer interaction data into the Microsoft 365 Copilot and agent ecosystem, we are enabling customers to unlock powerful insights and intelligence in a scalable way.
The partnership between Microsoft and Gong marks a significant step in integrating AI-powered revenue intelligence into enterprise tools.
The collaboration aims to enhance decision-making and operational efficiency by embedding Gong’s customer interaction data within Microsoft’s ecosystem.
