Lone Wolf said the acquisition gave it a holistic real estate technology platform
Residential real estate software company Propertybase has announced the acquisition of software company Propertybase, which offers a CRM, mortgage business growth platform and websites.
Lone Wolf framed the acquisition as part of a sequence of purchases it has made in the last nine months including W+R Studios, LionDesk, HomeSpotter, Terradatum, and now Propertybase. The company said that, thanks to the additions, it could offer end-to-end technology including marketing, CRM, CMA, transaction management, eSignature, brokerage operations, insights and analytics, and talent management.
“Lone Wolf and Propertybase have been on parallel tracks for years. We thought it was time our paths crossed,” said Jimmy Kelly, CEO and President of Lone Wolf. “Propertybase is known for its incredible CRM and real estate websites, while Lone Wolf has long led the industry in transaction and back-office management. Our customers want—and need—these essential solutions to work together, so they can run their entire business in one place. This acquisition brings these leading products together and puts our combined team in position to deliver the ultimate unified technology platform for the real estate world.”
Propertybase’s offerings range from lead generation tools to a number of different CRM solutions, including Propertybase GO, Propertybase Salesforce Edition, and Unify for mortgage professionals.
“Joining forces with Lone Wolf is an exciting milestone for Propertybase and its customers,” said Vance Loiselle, CEO of Propertybase. “Combining the power of Propertybase’s innovative website, CRM, and marketing solutions with the unequalled capabilities of Lone Wolf’s offerings will further allow real estate professionals to thrive using technology in a rapidly evolving industry.”
Lone Wolf’s offering is utilised by 1.5 million agents and 15,000 brokerages across North America, with the company saying it was focusing on cleating data integrations across its solutions while expanding its investment in AI.
“We want to simplify real estate—but not in a way that takes people out of the business,” said Chris Egan, Chief Strategy Officer of Lone Wolf. “Our goal is to bring the time-honoured tenets of the real estate world into the present with a modern, innovative, and connected technology platform that makes it simpler for people—and the professionals who help them—to buy and sell homes.”