Salesforce believes that the combination of Einstein AI and Financial Service Cloud will ‘transform’ Miller’s broker experience.
The leading independent specialty insurance broker, Miller, is one of the first financial services organizations in the UK to use both Einstein and Financial Services Cloud.
Salesforce believes these tools will help to build productivity and efficiency within Miller’s business and provide an excellent service for clients.
Research by Salesforce also found that 68 percent of workers believe generative AI will help them improve their customer service, which Salesforce’s Einstein can offer.
Anna Bratton, Head of Financial Services at Salesforce UKI, outlined a few of the benefits Miller stands to gain: “We are excited to support Miller in the next stage of its digital transformation — placing trust at the center of AI-powered productivity and growth gains.
With the combined power of data, AI, CRM, and trust, Miller will pave the way for the financial services industry to deliver exceptional customer experiences while boosting productivity and growth.
Miller has deployed Einstein Prompt Builder so that its team can use or create prompts to quickly produce complex insurance quotes and solutions for clients.
Financial Services Cloud allows Miller to manage pipelines, collaborate across deal teams, use internal and third-party data, and make sure information is being sent to the right people.
AI-powered CRM Analytics brings Miller insights into its sales team’s performance, leads, and opportunities. Brokers can harness Salesforce predictive AI to help understand client needs, whether it is a policy renewal or a cross-sell opportunity with pre-filled templates.
Einstein Trust Layer’s zero retention architecture ensures that client data is kept safe, which is critical for a regulated financial services company with clients based all around the world.
The Einstein Trust Layer sets generative AI apart from other tools, ensuring that businesses benefit from personalized generative AI experiences without needing to compromise on compliance.
The layer enhances responses with trusted data using an integration with the Salesforce data cloud.
Furthermore, Einstein Copilot also comes with PII protection, masking, toxicity, awareness, and compliance monitoring. A safety detector also continually scores AI-generated responses to make sure they are accurate, safe, and reliable.
Dana Cuffe, Group Chief Operating Officer at Miller Insurance, believes it is leveraging Salesforce AI at the right time: “The insurance industry is on the verge of a seismic, tech-driven shift.
“With Salesforce allowing us to drive productivity gains and streamline processes, AI is forming the bedrock of our success and positioning us as a market leader.
“We chose Salesforce as our digital partner because its generative AI tools are grounded in trust.
All together, this approach will empower our business, brokers, and clients to meet this AI moment with confidence.
Earlier this month, Salesforce released its Q3 earnings results, which recorded 11 percent year-over-year revenue growth. This was mainly the result of an 80 percent year-over-year increase in the average size of deals over $1 million.
To find out more about Einstein Copilot, CX Today recently created a guide to help you understand more about what it is and how it can help businesses.