ServiceNow’s Internal AI Agents Generate $350M in Added Value, Spark Debate on Future of Jobs

Increased productivity is great for business leaders, but what about the workforce beneath them?

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Published: July 15, 2025

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ServiceNow has announced that it has already generated $350 million in value from internal AI agent deployments.

The revelation came as Amit Zavery, President, CPO, & COO at ServiceNow, discussed how AI agents may transform the enterprise on CNBC.

When responding to questions as to why Europe has not already realized an almighty productivity boost from the technology, Zavery stated:

We have seen gains, especially in how companies operate. At ServiceNow… we’ve created $350 million in value through our internal use of AI agents. We’re seeing the same results with our customers.

“For instance, BT and AstraZeneca are using AI to improve supply chain and procurement processes,” he continued.

“So yes, there’s definitely a boost in productivity, but more importantly, it’s about driving operational efficiency, visibility, and the ability to rewire business processes without needing to start from scratch every time.”

That’s the ServiceNow approach: to understand the workflows that stretch across the business, refine them, and integrate new capabilities (including AI agents) without necessitating a massive overhaul of existing systems.

In doing so, its customers may generate similar value, yet they can also unlock new efficiencies. Ultimately, that could lead to mass job losses, which the host also probed Zavery on.

“It’s a fair concern,” acknowledged the ServiceNow man. “Every technological shift brings fears about job displacement. But, history shows us that new technologies tend to create new types of jobs.

With AI, we’re seeing the emergence of roles like prompt engineers and AI specialists, jobs that didn’t exist before. In fact, a recent third-party survey we conducted suggests that AI could lead to the creation of another half a million jobs on top of existing ones.

Again, ServiceNow is an example of how AI can help create new jobs, as it builds out its talent base (aided by the new ServiceNow University) and hires rapidly, without any reports of layoffs.

Indeed, in January, Bill McDermott, CEO of ServiceNow, revealed plans to hire up to 3,000 people across the calendar year.

The move was said to “support the company’s bid to become the ‘ultimate’ AI platform for business.”

How Has ServiceNow Been Innovating with AI Agents?

While Zavery didn’t comment on specific internal deployments, ServiceNow offers 1,000+ AI agents to its customers.

These AI agents span the front, middle, and back office, sometimes meandering between them. Yet, they all center around the ServiceNow Control Tower.

Launched at ServiceNow Knowledge 2025, the Control Tower offers a view across enterprise systems, allows businesses to build workflows that run across those systems, and deploy AI agents to help automate those workflows.

From there, ServiceNow can also monitor the performance of these AI agents, no matter if they are first- or third-party.

Internally, the enterprise tech giant has undoubtedly established its own Control Tower, which Zavery would have stripped the $350 million figure from.

How Are Others Doing?

ServiceNow’s chief CRM rival, Salesforce, has made headlines with its internal deployments of AI agents, which have resulted in a mass reskilling.

Indeed, Marc Benioff, CEO of Salesforce, recently revealed that 51 percent of his company’s Q1 hiring was internal, with “thousands” of employees being redeployed.

A significant portion of the redeployed staff likely hails from Salesforce’s customer service division, following earlier signals that the company intended to reassign 4,500 support agents.

Despite Gartner’s recent prediction that half of contact centers will shelve their AI-driven workforce reduction plans, Salesforce seems to have encountered minimal resistance, if Benioff is to be believed.

Elsewhere, Google recently shared that AI is now completing ten percent of its workload, while Microsoft has deployed “thousands” of internal and external AI agents.

 

 

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