Zoho CRM Plus is a comprehensive customer experience suite.
The suite is one of the most affordable, complete, and intuitive toolkits for customer-facing teams.
For starters, it includes CRM solutions for sales, service, and marketing.
However, as the name suggests, it includes much more than the core CRM applications.
With web tracking, project management, campaign management, social media, and analytics solutions, Zoho aims to package everything front-office teams need to engage and delight customers.
It might seem similar to Zoho One – Zoho’s unified cloud software suite – but there is a big difference.
Indeed, Zoho One also includes tools for finance, HR, and legal, alongside other middle- and back-office teams. Meanwhile, Zoho CRM Plus focuses solely on front-office departments.
However, CRM Plus customers can add apps, like Zoho Sign, to their bundles and expand the scope of their deployments.
The Zoho CRM Plus: What’s Included?
The Zoho CRM Plus subscription has evolved significantly in the last couple of years.
Teams used to have only a handful of apps to choose from.
Now, they can mix and match more than a dozen different solutions. These are:
Zoho CRM
Zoho CRM is a unified platform that allows service, sales, and marketing teams to run independently while centralizing customer journey data and actions.
As the central solution within CRM Plus, it aims to combine all the data teams need to manage leads, accounts, contacts, sales forecasts, documents, reminders, and more.
Zoho CRM is also highly intuitive. It allows teams to redesign the look and feel of their CRM so that they can create a unique user experience.
It also offers the ability to create and embed custom functionalities via a no-code interface.
Yet, perhaps most notably, it aims to enable teamwork across CX functions. While that has made Zoho CRM popular amongst smaller businesses, the enterprise space is starting to stand up and take notice.
Zoho Desk
Zoho Desk is a case management system – or “ticketing system” – that unifies and organizes customer support tickets.
In doing so, it centralizes all customer requests to ensure nothing slips through the cracks.
Zoho Desk then routes the ticket through to the best-placed department and agent, who – via a native integration with Zoho CRM – can see all the information about the person and their case.
Key features include: automated ticket tracking, a self-service portal, a 360-degree customer view, automations and workflows, analytics, and reporting.
Zoho Sales IQ
Zoho SalesIQ is a customer engagement application that sales teams can use to learn more about their company’s website visitors and communicate with them via online chat.
Additionally, it offers end-to-end visitor tracking and sales intelligence, with reports on visitor behavior, chat activity, and agent performance.
Zoho Sales IQ can also track and route customers, gather data from chat discussions, and automate processes with “Zobot” bots.
Additionally, businesses can set up automations based on visitor triggers, lead routing, scoring, and more.
For instance, a sales team could kickstart a chat automatically when a visitor clicks onto a specific page.
Zoho Marketing Automation
Zoho Marketing Automation is an “all-in-one” platform designed to take work off the marketing team’s plate.
It does so in several ways. For example, it automatically captures new leads from various sources and isolates where they came from.
Moreover, Zoho Marketing Automation includes solutions to understand lead conversions.
Yet, these are single capabilities. There are various others to create campaigns, build customer journeys, and push leads into a sales pipeline.
Ultimately, the solution allows teams to develop customized marketing plans while offering a view into the ROI they generate.
Zoho Campaigns
Zoho Campaigns allows customer experience teams to send email campaigns to contacts and leads, create email sequences, and send out communications over other digital channels.
For campaign planning, the platform offers several impactful features, from A/B testing to the ability to dynamically adjust campaign audiences based on user behaviors.
Users can then set up campaigns, design their email by customizing templates, and send it off after a review.
From there, teams can run analytics on their campaigns, scanning delivery, bounce, open, and click rates.
One final feature to note is the ability to integrate with a commerce platform, enabling a connected, smooth click-to-buy experience.
Zoho Survey
As the name suggests, Zoho Survey allows brands to build surveys and gather customer feedback.
Users can leverage and customize survey templates before distributing them online. They can do the latter via email, online pop-ups, or a shareable link.
Also, with Zoho Survey, brands gain a high-level overview of each survey’s take-up and completion rates, while exporting the data and sending it across the business via PDF.
If integrated with Zoho CRM, businesses can also send surveys directly from the CRM and monitor responses.
Finally, the Zoho Survey Hub tab lets users manage integrations, automations, and triggers. One common integration is to connect with Google Looker to track traffic, yet this is just one example of many.
Zoho Analytics
Zoho Analytics is a business intelligence (BI) platform. It allows businesses to pull data from various sources, including both Zoho and non-Zoho apps.
In doing so, users can report on, compare, and consolidate data in a centralized environment.
Zoho Analytics comes with many pre-built connectors, ensuring that it can integrate with most widely utilized solutions in marketing, alongside many in service and sales.
Most of these integrations don’t require any custom coding.
Zoho Analytics can be used for several key functions, including data management, report generation, and dashboard creation and presentation.
Zoho PageSense
Zoho PageSense is a solution that allows businesses to track, analyze, and optimize their websites.
Users can set goals to track key website metrics and conversion funnels to find the pages that cause most visitors to drop off.
Additionally, Zoho PageSense includes heatmaps that show clicking and scrolling patterns, alongside session recordings. These help understand visitor behavior.
In addition, brands can A/B test website changes against conversions.
Lastly, the solution allows for personalized web visits, with customized experiences across targeted pages, which include relevant notifications.
Zoho Webinar
Zoho Webinar allows brands to schedule live or on-demand webinars, with a registration process and customized emails.
Innovatively, Zoho enables brands to stream webinars on YouTube, so they can expand their reach and bolster social media visibility.
For the webinar, presenters can share files, videos, and polls. They may also customize their virtual backgrounds.
At the end of the webinar, organizers can redirect attendees to specific webpages, inspiring them to act on the call to action.
Finally, post-webinar reports include attendance rates, engagement levels, drop-off metrics, and more.
Zoho Backstage
Zoho Backstage is an event management platform that aims to help planners stay organized and keep things on track.
In doing so, it helps them plan the agenda, launch a website, and run promotions.
Moreover, there are features to sell tickets, contact sponsors, and run the event.
Zoho Backstage supports in-person, virtual, and hybrid events, with 40,000+ planners leveraging the solution.
Importantly, the Zoho CRM Plus plan only includes support for one event per year as standard, but companies can purchase more separately.
Zoho Social
Zoho Social is a social media management solution that aims to help businesses build their presence across numerous channels.
These channels cover everything from Facebook and Instagram to Google Business and Pinterest.
In doing so, it allows businesses to collaborate on content ideas, publish and schedule posts, and analyze their performance across channels.
Yet, it’s not just for marketing. Zoho can turn social mentions into cases that filter through to sales and support teams.
As a result, it may allow sales teams to build their funnel and support teams to resolve unreported issues.
Zoho Projects
Zoho Projects is an online project management solution that helps brands plan, track, and collaborate.
In doing so, it breaks projects down into manageable parts, including key milestones, tasks, and subtasks.
Against these tasks, teams can set end dates, add specific requirements in customer fields, and define key task dependencies. They can then visual progress.
Critically, brands can also bolt on a finance module to generate invoices and track expenses across the project lifecycle
Lastly, on collaboration, users can chat, share documents, and engage in forums. There are also integrations to Microsoft Teams, Google Workspace, and Slack.
Zoho WorkDrive
Zoho WorkDrive is a cloud storage and collaboration solution, similar to Google Drive, but designed specifically for businesses.
The solution enables companies to store, manage, and share files and folders.
Zoho WorkDrive also allows for internal and external file sharing, team folders with collaboration tools, and numerous features for navigation and filters.
Integrated apps include Zoho Writer (for word documents), Zoho Sheet (for spreadsheets), and Zoho Show (for presentations).
Finally, there is an admin console with a dashboard to review usage statistics, activities, and members.
Zoho Cliq
Zoho Cliq is a collaborations app where users can view who is online and currently working.
They must create a profile before interacting with colleagues, starring messages, and setting reminders.
When messaging, users can also attach files, escalate to voice or video, and send rich media, like emojis, GIFs, and stickers.
Zoho Cliq also provides a contact book, enables file viewing, and allows users to track previous conversations.
Meanwhile, admins can add users, create groups, assign roles, customize the app, export data, and set up integrations.
Zoho CRM Plus Add-Ons
On top of all the apps above, companies can also choose from a range of add-ons to enhance their plan.
The add-ons extend the capabilities of the solutions available within Zoho CRM Plus.
For instance, brands can buy extra contact storage on Zoho Campaigns and track different brands on Zoho Social.
Altogether, add-ons are available for Zoho Analytics, Campaigns, CRM, Desk, Projects, SalesIQ, Social, and Survey.
Lastly, brands may buy premium support and enterprise add-ons.
The 3 Core Strengths of Zoho CRM Plus
For companies searching for a comprehensive customer experience suite, Zoho CRM Plus has a lot to offer.
Yet, the three core strengths of the offering lie in its proprietary infrastructure, breadth, and composable architecture.
Here’s a closer look at these three central benefits.
1. Zoho’s Proprietary Infrastructure
Zoho owns the infrastructure behind its technology. It doesn’t rely on third-party cloud providers for its servers, data centers, or network support.
Although this means Zoho has invested more resources into its platform than competitors, it also means that it can reduce the total cost of ownership for its customers.
Plus, it ensures that Zoho can add new solutions to its services without facing implementation challenges, accelerating its innovation curve.
For instance, the Zoho team has experimented with AI agents that businesses can use to automate various tasks, without spending a fortune on language models.
2. The Broad Portfolio
Zoho isn’t just a CRM provider. It reaches far beyond the front office, with solutions for HR, finance, supply chain, and various other enterprise teams.
By integrating these tools within a unified ecosystem, Zoho aspires to provide a more data-rich CRM experience.
The vendor also constantly adds to this portfolio, tackling new customer challenges. For instance, it launched its Enterprise Project Management platform (Zoho Projects Plus) in 2025.
The company also introduced a payroll solution for the US.
Zoho’s AI strategy is unique, too. Indeed, the company is rapidly extending its toolkit with new small language models and practical, application-driven bots.
3. The Composable Architecture
One of the biggest selling points of Zoho CRM Plus is its modularity. Companies can add the features and pay only for the tools they use.
In March 2025, Zoho also said that it was doubling down on its “composable” focus.
The company believes its composable architecture platform will significantly reduce deployment delays and costs for growing companies.
Indeed, with Zoho, companies can select the most valuable point products and domain-specific platforms for their teams without incurring additional costs.
Plus, the platform is powered by low-code tools. That means companies don’t have to write code or handle complex integrations themselves.
Indeed, they can build entire workflows quickly within a drag-and-drop interface, without needing any technical knowledge.
Zoho CRM Plus: How Much Does it Cost?
The actual price of Zoho CRM Plus can vary depending on whether a company chooses to take advantage of add-ons and whether they pay annually or monthly for the service.
All businesses new to Zoho can trial the plan for 30 days, with no upfront costs or credit card details required.
After, there’s just one plan, which costs $57 per user, per month when billed annually, or $69 per user, per month when billed monthly. The plan includes features like:
- 10GB data storage for up to 200 users and 30GB storage for 200 users or more
- 5GB of license file storage per company
- 100 Blueprints per company
- Tracking for 200k website visitors per month
- One brand (and 11 social media channels)
- Ten customer service channels
- Unlimited projects
- Unlimited emails for up to 100,000 contacts
- 250+ survey templates
- Unlimited dashboards and reports (with 75+ visualization options)
Is Zoho CRM Plus Worthwhile?
Combining flexibility, a broad portfolio of apps, and cutting-edge AI solutions, Zoho CRM Plus is a differentiative product.
Indeed, it’s one of the most affordable and comprehensive solutions for companies that need an end-to-end option for customer experience management, which goes beyond standard CRM.
Plus, as Zoho continues to invest in expanding its architecture, exploring new AI capabilities, and designing new dedicated apps, the benefits of this plan will undoubtedly grow.
