As retailers brace for the final surge of holiday traffic, Contentsquare and Shopify have teamed up on a new integration aimed at giving brands something they’ve long struggled to secure: a complete, real-time view of the ecommerce journey.
The partnership ties Shopify’s commerce infrastructure to Contentsquare’s AI-driven behavioral analytics.
The result is an end-to-end lens on how customers browse, where they hesitate, and what ultimately drives – or derails – conversion.
“Shopify gives brands the foundation to grow, and Contentsquare shows them how to make every customer interaction count,” said Jean-Christophe Pitié, Chief Marketing and Partner Officer at Contentsquare.
“With this partnership, teams finally get full visibility into the moments that drive revenue – and the ones that create friction – so they can fix issues faster and deliver the kind of shopping experience customers actually come back for.”
A Timely Move for High-Pressure Trading Periods
For many ecommerce teams, peak trading exposes the gaps between what customers intend to do and what they actually experience. Broken elements, slow-loading pages, confusing layouts, and misplaced promotions often surface only after revenue has leaked.
By stitching together journey visualization, heatmaps, frustration signals, and AI-driven recommendations, the Contentsquare-Shopify integration aims to surface those issues early, before customers abandon their carts.
Through the new partnership, brands will be able to:
- Visualize browsing, search, and movement across category and product pages
- Detect and quantify the root causes of drop-off
- Assess how product placement and merchandising strategies influence engagement
- Strengthen A/B testing with clearer insight into why a variant wins
- Improve retention and repeat purchasing through better journey understanding
Much of this hinges on Contentsquare’s ability to capture data automatically. The new Shopify Partner app requires no tagging plans or engineering work, allowing teams to activate analytics across the entire checkout flow in just a few clicks.
Reinforcing Contentsquare’s Broader CX Ambitions
The announcement also aligns neatly with the direction Contentsquare has taken over the past two years.
In June 2024, the company launched its Experience Intelligence platform with a goal to “eliminate silos” by unifying DXA, DEM, product analytics, and VoC data.
As Chief Product Officer Lucie Buisson put it at the time:
“Delivering experiences that people love is hard. Siloed analytics platforms and data complexity mean companies are struggling to really understand end-to-end customer journeys.”
The Shopify partnership builds on that work by extending unified analytics to a critical segment of the journey: checkout.
It also follows Contentsquare’s acquisition of conversational analytics vendor Loris AI earlier this year.
That move signaled an expansion toward understanding not only digital behavior but conversations and AI-agent interactions, which – as Gartner suggests – could handle 70 percent of customer interactions by 2028.
The company’s ongoing strategy points to a clear throughline: wherever the customer journey spans, Contentsquare wants to provide the connective tissue.
Shopify’s Expanding AI Ecosystem
The partnership also fits inside a broader backdrop for Shopify, which has spent 2025 signaling deeper involvement with AI platforms.
During an earnings call from earlier this year, CEO Harley Finkelstein noted:
“We’re working with pretty much every single company that you have in mind to ensure that we are surfacing Shopify products when people are searching for it… We think it’s a huge opportunity.”
While his comments centered on search and conversational commerce, they reinforce Shopify’s drive to make merchant products visible across every channel and surface area – including AI-led shopping environments.
The tie-in with Contentsquare strengthens Shopify’s value proposition to merchants looking to fine-tune those journeys.
