Oracle has laid bare its plans to attract AWS Aurora customers with an innovative solution that enhances the capabilities of MySQL.
Popular around the world, MySQL is an open-source database that offers leading capabilities in transaction processing. However, it perhaps falls a little short of the mark in meeting client expectations for query processing.
As such, many companies migrate data from MySQL to Amazon Redshift or Snowflake. These solutions then handle query processing, while MySQL deals with transaction processing, maximising the value of enterprise data. CX teams can run analytics projects to gain better customer insights.
Amazon also provides a competitor to MySQL, named “AWS Aurora”. Combining this with Redshift, Larry Ellison, Chairman and Chief Technology Officer at Oracle, believes Amazon has a “multibillion-dollar business” in its hands. Yet, Ellison says: “Now, we’re going after that business.”
To do so, Oracle has built a new multi-cloud offering: MySQL Heatwave. The solution aims to enhance query processing, replace Aurora, and remove the need for Redshift and Snowflake.
This is according to Ellison who – while talking on an earnings call – added:
We’re going after the Aurora user base and the Redshift and Snowflake user base. We want to make it really easy to convert from Aurora and Redshift or Aurora and Snowflake to Oracle HeatWave. And if we’re running on AWS, for example, you press a button, a couple of buttons, and your data is moved immediately to Oracle MySQL HeatWave.
Such a transition will not involve a change of applications. Meanwhile, Ellison suggests that “the cost performance benefits of moving to MySQL HeatWave are extraordinary.”
The solution also supports business intelligence strategies and data visualization with an Oracle Analytics Cloud integration, allowing analysts to build reports that offer excellent insights into CX. These are highly beneficial in informing transformation programmes.
Such integrations with various Oracle solutions seem to be becoming more commonplace. After all, as Safra Catz, Chief Executive Officer at Oracle, said on the earnings call:
For the first time in more than ten years, all segments of our business saw growth. Total cloud revenues, when annualized, are now $11.2 billion, and they grew 26%.
However, Catz was much coyer when answering questions regarding its rumoured TikTok partnership, stating: “The one thing I can tell you is we have an excellent relationship with the folks at TikTok.”
Over the past week, these rumours have circled Oracle, suggesting that the company may work with the social media giant to overcome US regulatory concerns around its use of data.
