Reputation to Boost Social CX through Latest Acquisition


Powerful social listening and analytics innovations will improve robust reputation experience management platform

Insights
Reputation to Boost Social CX through Latest Acquisition

Reputation, the leader in reputation experience management (RXM), today announced the acquisition of Nuvi, a robust social customer experience software company. Nuvi’s award-winning social listening and data visualisation capabilities fit into Reputation’s innovative platform built for exceptional experience management.

With this acquisition, Reputation is giving its platform an upgrade in form of a combination of traditional experience management (surveys), digital experience (business listings), and experience management (reviews and social media feedback). This will allow brands to access incredible social listening and data visualisation capabilities and manage customer interactions at scale while capturing feedback data and using it to grow their business.

Joe Fuca

Joe Fuca

Joe Fuca, CEO of Reputation, said:

“Reputation’s acquisition of Nuvi demonstrates our continued commitment to innovation in service of helping companies elevate their customer experience programs by turning feedback into the business insights that fuels progress”

“The opportunity to capitalise on real-time consumer feedback flooding in from social media is now, and Reputation’s RXM platform is the only comprehensive software built for next-generation brands.”

New Member of the Reputation Family

Nuvi (short for “New Visualisations”) is a unified social listening and customer experience software company that helps brands understand and engage with their customer on social media platforms like Twitter, Linked In, Facebook and more. Nuvi has been working with the largest global enterprises across various sectors, from retail through hospitality, to manage their social media listening programmes.

Michael Mullarkey, CEO of Nuvi, said:

“Nuvi has been hyper-focused on enabling our customers to succeed across Social Customer Experience channels. We’re incredibly excited to join Reputation and bring our social media expertise to an already robust feedback-to-action platform”

“Reputation is gaining an experienced team of engineers and leaders who understand how to help businesses drive impactful customer interactions across all social media channels. I can’t wait to get this next phase of exceptional work started”, adds Mullarkey.

By using Nuvi’s real-time social CX technology, customer-focused teams will easily delight customers and boost business growth, both through three invaluable capabilities:

  • Sophisticated Social Listening – brand and competitor mentions can now be hyper-targeted through complex, yet easily controlled, keyword rules and filters
  • Richer Data and Interactions – with an outstanding AI and NLP machine – more data types can be ingested from social posts, enabling highly accurate data insights beyond run-of-the-mill liking, commenting, responding, and retweeting
  • Deeper data understanding – next-level dashboards, segmentation, reports and analytics can include emotion analysis, geographic information, and author data, depending on the source

 


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