Talkwalker, the leading consumer intelligence platform, has released the latest edition of their Love Brand Story, a report of the most loved brands in the last 12 months.
Talkwaker analysed over 1,200 global brands to discover the ones that won the hearts of the consumers during the pandemic. They monitored conversations on social media, news, and blog using their proprietary sentiment analysis and speech analytics capabilities. As a result, the key brand love indicators are the genuine emotional connections formed between consumers and brands. The report emphasises the importance of understanding the Voice of the Customer and how it influences engagement and revenue.
The report is supported by a series of webinars with global partners including Hootsuite, Pinterest, and HubSpot, to provide real-world insights brands can profit from quickly.
Robert Glaesener, Talkwalker CEO, said: “This year, the report has been led by the pandemic trends.”
“Yet, despite disruption across all industries and with consumer buying habits fundamentally transformed, our top 50 brands found ways to not only weather these changes, but to turn them into opportunities. To build stronger audience connections, implement new distribution channels, innovate consumer outreach & nurturing, and ultimately, gain significant market share.”
The most loved brands list was dominated by beauty and fashion brands such as Huda Beauty and M.A.C., as well as entertainment brands like Universal Music Group and Fortnite. Other most loved brands include ones from the household, food, and professional services sector. The list does change year-on-year and demonstrates that almost any brand has the potential to grow their brand love. The full report includes:
• The trends that drove consumer habits during the pandemic, and how the most loved brands engaged with them
• 11 methods that brands are using to generate brand love
• Actionable steps that markets can use to help boost their own brand love.
