CX Today’s Charlie Mitchell hosts Ramprakash Ramamoorthy, Director of AI Research at Zoho.
The video forms part of our Big CX Trends series, where we deep dive into a series of trends from across the CX space.
In this episode, we talk everything CRM, discussing the following five trends:
- Brands use a CRM to facilitate better alignment between departments
- Brands use AI and GenAI to generate more data for the CRM
- Vendors advance their own virtual assistants
- Vendors build out their mobile CRM offerings
- CRMs swallow up more of the service stack
To view the rest of our CX Trends sessions, click here.