Why Successful Contact Centres Work Smarter, Not Harder

CX Today's Kieran Devlin speaks to Ben Booth, CEO at MaxContact

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Published: December 12, 2023

Kieran Devlin

Kieran Devlin

Watch on YouTube.

CX Today’s Kieran Devlin speaks to Ben Booth, CEO at MaxContact.

In this session, we discuss the following:

  • The key contact center trends ahead of 2024
  • How to balance leveraging AI and automation and the human touch
  • How important it is to develop a customer-centric strategy

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