Customer Research Strategy that Delivers Optimal Customer Experiences

CX Today's Susie Harrison hosts Rema Nasif, Managing Director of Strategy at OneMagnify

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Published: October 9, 2024

Susie Harrison

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CX Today’s Susie Harrison hosts Rema Nasif, Managing Director of Strategy at OneMagnify.

In this session, we discuss:

  • What’s top of mind for marketing and CX leaders regarding their customer research programs?
  • Why persona development and customer journey mapping are such critical components of success
  • How marketing and CX leaders should think about refreshing their customer personas

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