BetterUp, the inventor of virtual coaching and global leader in whole-person transformation for the enterprise, announced that it has acquired two advanced technology software companies, Motive and Impraise. The merging will enable BetterUp to leverage the powerful combination of technology and human insight to help people maximise their potential.
The acquisition comes on the heels of BetterUp’s milestone of one million individual coaching sessions, passing $100 million in annual recurring revenue and its official expansion to Europe with offices in Munich and London. BetterUp has built the largest data set related to human behavior and growth over the last eight years. With its proprietary AI, BetterUp’s behavioral insights inform the company’s approach to coaching its members, which propels individual transformation and organisational growth.
Alexi Robichaux, CEO and co-founder of BetterUp, said:
“We are truly honored and excited to welcome Motive and Impraise to BetterUp. Their world-class teams have decades of experience developing breakthrough artificial intelligence and machine learning technologies, and building impactful products with consumer-grade user experiences.
“Motive brings a wealth of expertise in creating technology that enriches the understanding of human emotion at scale, and Impraise has been relentlessly committed to cultivating environments for people to do their best work through intuitive technology. We couldn’t be more proud to bring these teams on board and to take our member and partner experiences to even greater heights.”
San Francisco-based Motive offers precise, meaningful, and actionable insights about people’s experiences by applying machine learning (ML) and natural language processing (NLP) to multi-channel data. Motive’s proprietary technology, including a first-of-its-kind Emotion API that identifies emotions in language, allows organisations to attain empathy at scale, describing their employee and customer experiences from a human perspective.
Amsterdam-based Impraise brings a proven track record in building software that helps managers better understand and grow their people. The team will bolster BetterUp’s research and development capabilities, help customise the BetterUp offering to the European market, and accelerate the company’s product roadmap to deliver precision development at scale.
