Digital experience platform Piano has acquired SocialFlow, a social distribution and marketing platform for media companies.
The deal will see the addition of SocialFlow onto Piano’s platform to help social media teams optimise engagement across multiple accounts.
SocialFlow also offers insights into how content is influencing revenue and enhances the management of paid social media campaigns.
Trevor Kaufman, CEO of Piano, said:
“Our goal at Piano is to help organizations bring data together, make it available in real-time, and leverage it effectively to fuel both analysis and targeting.”
“Although social media has continued to grow as an integral part of digital strategy, the full scope of its impact has been a blind spot for most brands, limited by the confines of digital marketing attribution models. Adding SocialFlow to our offering will open a new realm of opportunities to create connectors between social media and the on-site user journey, and we’re excited to help our clients enrich their strategies with this new level of digital sophistication.”
According to SocialFlow, its tools manage more than 10,000 social media accounts. Its portfolio of clients includes global media names such as The Associated Press, the BBC, CNN, NBC, and others.
Jim Anderson, CEO of SocialFlow, said: “SocialFlow has spent the last decade helping publishers create value from their social content. Now with the combined power of SocialFlow and Piano, publishers will be able to unlock new insights across digital touchpoints. I’m excited to watch the Piano team take what we’ve built at SocialFlow and bring it to the next level as part of their full digital experience platform.”
