Applications for the CX Awards 2025 close May 23.
That means there is just one day left to submit an entry.
The deadline ensures our esteemed judging panel has time to closely evaluate each entry across all 16 categories.
So, don’t miss your chance and have to wait another 12 months to get involved.
Get your hands on a copy of the application form here.
What Makes for a Standout Entry?
The CX Awards presents a platform for CX technology and services providers to share with the broader market what makes their offerings so special.
However, some applications will stand out more than others.
To capture the attention of a judging panel that understands each category inside out, keep the following best practices in mind.
- Dive Into the Details: Try to avoid reworked marketing content. Answer the three simple questions directly, highlight what makes you different, and underscore key achievements.
- Stay in Your Lane: Entrants can apply across multiple categories. But just because you can, doesn’t mean you should. Ensure you offer all features broadly considered mandatory before entering a category.
- Show Us Something Different: Reiterate the USP instead of telling us everything you do. Emphasize that uniqueness and convey that by sprinkling some personality and flavor into your entries.
- Add Customer Perspectives: Analyst feedback alone won’t cut the mustard. Show the difference your offering has made in the field and include customer quotes to reaffirm what sets you apart.
- Steer Clear of Jargon: Our judges understand the industry like the back of their hands. So, speak directly to them, avoid sales-speak, and avoid excessive external links.
Other tips include keeping it authentic, sticking to the word count, and supporting bold claims with data and customer/analyst quotes.
There’s a lot there to consider. However, remember that this advice will help create a compelling entry that catches the eye.
Just be sure to move fast, with just a week to apply.
Who Are the Judges?
CX Today is the world’s most-read online publication dedicated to customer experience.
That status has allowed us to pull in some of the best minds to participate as judges.
Indeed, the panel includes many familiar industry analysts. They include:
- Zeus Kerravala, Principal Analyst at ZK Research
- Liz Miller, VP & Principal Analyst at Constellation Research
- Nicolas de Kouchkovsky, Fractional CMO & Industry Analyst at CaCube Consulting
- Rebecca Wettemann, CEO & Principal Analyst at Valoir
- Dan Miller, Emeritus Analyst and Founder at Opus Research
- Shelly Kramer, President & CEO at Kramer & Company
- Jim Davies, Co-Founder and Executive Partner at Actionary
- Nerys Corfield, Director of Injection Consulting
- Martin Schneider, VP & Principal Analyst at Constellation Research
- Oru Mohiuddin, Senior Research Manager of Enterprise Communications & Collaboration at IDC
- Justin Robbins, Founder & Principal Analyst at Metric Sherpa
- Mila D’Antonio, Principal Analyst at Omdia
- Michael Fauscette, CEO & Chief Analyst at Arion Research
- Keith Kirkpatrick, Research Director at The Futurum Group
- Julie Tano-Lawson, Customer Experience Consultant at CABINET – CONSEIL CX
- Finbarr Begley, Senior Analyst at Cavell Group
Together, their depth of knowledge, which crosses all subsets of customer experience, is unmatched.
As such, we can meticulously scrutinize applicants’ ability to execute, innovate, and deliver next-level experiences, ensuring that the best across each category get the recognition they deserve.
Learn more about the 2025 CX Awards’ judging panel here.
New Categories Recognize Evolving CX Excellence
This year’s expanded category list isn’t just about more awards – it’s about recognizing the increasingly specialized nature of customer experience excellence. With five brand new categories, we’re creating more opportunities to showcase the unique ways companies are moving the CX needle:
- Voice of the Customer (VoC) Solutions – Celebrating those who’ve mastered the art of truly listening to customers
- Customer Data Platforms (CDPs) – Recognizing the platforms that turn fragmented data into cohesive customer insights
- Employee Experience Innovation – Acknowledging that exceptional customer experiences begin with empowered employees
- Customer Experience Partnership – Honoring collaborative efforts that achieve what neither party could accomplish alone
- Best CX Deployment – Showcasing real-world implementations that have transformed customer journeys
These join our existing prestigious categories, including Best Enterprise and Mid-Market Contact Center Platforms, Best CRM Solution, Best Conversational AI Platform, and more, creating a comprehensive celebration of excellence across the entire CX technology stack.
Why Entering Matters (Beyond Just Winning)
We’ve spoken with past winners who’ve shared that simply going through the application process provided unexpected value. Articulating your vision, documenting your achievements, and reflecting on your journey often reveals insights that might otherwise remain hidden in the day-to-day rush of business.
The visibility of being named a finalist – let alone a winner – extends far beyond the immediate announcement. Winners have reported:
- Increased inbound interest from potential clients who recognize the award as a mark of excellence
- Enhanced team morale and a renewed sense of purpose
- Stronger positioning in competitive situations
- A valuable credential when seeking partnerships or investment
Moreover, your story will be amplified across the CX Today platform and our social channels, reaching an engaged global audience of CX professionals hungry for inspiration.
The Simple Path to Recognition
The application process has been designed with busy professionals in mind:
- Download the entry form – A simple click to get started
- Share your story – Tell us what makes your solution, deployment, or partnership exceptional
- Submit with a small fee – Then let our judges discover what makes your entry award-worthy
The form encourages you to think beyond standard marketing materials. We want to hear about your vision, your execution, and most importantly, how you’ve improved customer experiences in ways that matter. The more you demonstrate thinking “outside the box,” the more you’ll capture our judges’ attention.
What Happens Next?
After the deadline, our expert judges will jump into action, agreeing on a finalist shortlist.
That shortlist will go live on Thursday, June 26, as we build a buzz around the grand finale.
The virtual finale will take place on Thursday, July 10, with CX Today sharing the winners across all platforms and sharing what makes them stand out.
From there, we’ll tell their stories to ensure maximum exposure for the worthy winners.
Heard enough? Then, click on the button below and kickstart your entries.
Don’t let the story of your customer experience transformation go untold. The deadline for submissions is Friday, May 23, 2025.
