Today, more than 2 million developers across the globe rely on Twilio to help them enhance and optimise their communications strategy. As a company dedicated to human experience, Twilio are constantly introducing new ways for their customers to interact and engage, with the most recent appearing in the form of “LINE” support.
LINE will now be available within the Twilio application, ensuring that global developers can use a single platform to reach out to their customers on any messaging channel they prefer. By adding LINE to Twilio channels, businesses and developers will be able to access the benefits of one of the most popular messaging channels in Indonesia, Taiwan, Japan, and Thailand. This means that companies will be able to offer better service to international customers.
What Does LINE Offer to Developers?
As well as a new opportunity for messaging, LINE provides companies with the chance to engage in content-rich communications complete with support for audio and video sharing, as well as image sharing, and interactive content types. The Twilio platform now allows developers to integrate LINE into any application, so that they can access a uniform interface where they can take advantage of solutions to improve the customer experience.
In an environment where the number of communication channels available to customers continues to expand, Twilio wants to make sure that their clients can continue to deliver exceptional experiences to customers wherever they might be. Rather than having to deal with complex APIs and tooling, Twilio’s platform allows a simple all-in-one API that supports almost any messaging channel.
LINE also integrates organically with Twilio Studio, the drag-and-drop visual application builder created by the company. Customer service representatives will be able to receive and send messages on LINE in the same way they would an SMS, voice, or email inquiry.
Delivering a Seamless Customer Experience
As today’s clients become increasingly demanding, most successful organisations have begun to realise that a seamless and omnichannel customer experience (CX) is the key to user satisfaction. By giving your customers a way to connect with you through their preferred channels, you can ensure that you have a new way to differentiate in this competitive marketplace.
According to the Vice President of Messaging at Twilio, Patrick Malatack, when developers access the Twilio portfolio to build consumer experiences, they’ll have a simple and effective API that allows them to support any of the channels their customers prefer. Twilio are thrilled to be adding LINE support to the Twilio platform today.
