LivePerson, a global leader in conversational AI, announced the launch of Conversational Marketplaces, a seamless way for B2B and B2C marketplace operators to fully integrate messaging and conversational AI. This way operators can deliver better results for both merchants and shoppers.
Conversational Marketplaces provide a complete solution for marketplace operators to enable merchants of all sizes to connect with shoppers through AI-powered conversations on their preferred channels.
LivePerson CMO Amber Armstrong, said:
“Shoppers love marketplaces for their convenience and diverse options, but they’re easily frustrated when they have to wait on hold or click through to another website to ask questions or make purchases.”
“Conversational Marketplaces eliminate these dead ends and bring marketplaces up to date by making it simple to directly connect at every stage of the consumer journey, from discovery to sales to service to re-engagement.”
LivePerson has been continuously working on enhancing AI-powered messaging experiences, carefully choosing acquisitions to deliver the best results.
Powered by LivePerson’s industry-leading Conversational Cloud, Conversational Marketplaces make AI-powered messaging a fundamental part of consumer journeys for digital storefronts across verticals — from retail and travel to banking and decentralised finance — including:
- Product and service listings websites: offering merchants out-of-the-box conversational commerce and AI tools for frictionless, always-on experiences
- Parent brand hubs and franchise networks: connecting shoppers directly with local stores for streamlined, unified sales and service experiences
- Business directories: providing conversational tools for advertisers to increase consumer engagement and capture more leads via appointments, reservations, and quotes.
Conversational Marketplaces have already enabled AI-powered messaging for over 50,000 businesses across North America and Europe in automotive and business listings marketplaces. These conversational experiences drive more leads and sales; a leading US-based marketplace for car buyers and sellers using Conversational Marketplaces has seen 35% of AI-powered conversations convert to leads.
