MaxContact has introduced a new partner programme to help resellers to take advantage of what it describes as a ‘rapidly growing contact centre market’.
The cloud contact centre platform, MaxContact, believes it can achieve double-digit growth through the new indirect partner model.
The programme will support telecoms resellers by providing them with a “flexible, feature-rich, and competitively priced solution” that fills the gap in their technological capabilities.
Howard Watson, Sales Director at MaxContact, and Channel Partner Expert, commented: “We’re excited to officially unveil our partner model at MaxContact.
“With a proven track record of tackling complex requirements and a platform continuously evolving to meet industry demands, MaxContact is the ideal partner for resellers seeking to capture a significant share of the CCaaS market.
“Our commitment to delivering a high-value product with an exciting AI-led roadmap, exceptional customer service, and dedicated support will ensure our partners’ success.”
In its press release, MaxContact explains that the projected CCaaS market surge to $19.8 billion by 2031 is due to the increase in demand for omnichannel customer support and the growing number of businesses outsourcing their contact centre operations to save money.
Many resellers are currently limited by the vendor programmes on offer, however, which have limited customisation options, exorbitant prices, and poor support solutions. As a result, they are not in a position to get the most out of the CCaaS market’s potential.
MaxContact says that by creating its own CCaaS product, it was able to come up with a solution to these issues, which can raise experiences for both agents and customers.
Ben Booth, CEO at MaxContact confirmed this: “We understand the challenges resellers face in a crowded CCaaS market. That’s why we’ve built our program with them in mind.
“We offer the flexibility, pricing, and support they need to differentiate themselves, win more deals, and grow their business.”
MaxContact Partner Programme Features
The programme can be customised to individual client needs through MaxContact’s adaptable platform and tailored integration options so that customers are not forced to accept a ‘one-size fits all solution’, which are often not a great fit at all.
With competitive margins and flexible prices, the programme helps its users to get more deals signed and increase their overall profitability.
MaxContact also enables success by providing access to a its ‘unrivalled’ UK-based support team to help with presales, implementation, and technical support.
Customers can receive strategic guidance and support from MaxContact’s senior leadership team, which also enables them to influence the future decisions it takes over the development of the product.
The programme also has built up a strong track record from more than 20 years in business so that customers know they will be investing in an experienced and reputable company.
In September 2023, MaxContact announced it was going to accelerate the development of its AI-powered interaction tools.
This upgrade, made possible partly due to the significant new funding it received the previous month, is expected to grow in-house software engineering and operations teams to develop smart and efficient user experiences.
Enterprise customer of all sizes will then be able to use the innovative technology to improve contact centre engagement while also ramping up efficiency, productivity, and profitability.
