MaxContact has secured significant funding to facilitate a new phase of AI-driven innovation and business growth.
MaxContact’s vision encompasses plans to accelerate its solution roadmap and the delivery of AI-powered technology to customers while maintaining excellent service for its established customer base.
The vendor also aims to grow its UK-based headcount from 65 to over 100 by 2025, heavily emphasising scaling the software engineering function and operations teams to build further customer success.
Ben Booth, CEO at MaxContact, commented:
Having dedicated years to the contact centre and customer engagement industry, we’re incredibly proud of the business we’re building. This investment supercharges our mission to give businesses a platform that makes work-life easier for them and their contact centre or customer engagement teams.”
Booth suggested that a significant challenge for many businesses is increased customer demand before outlining that MaxContact’s portfolio of solutions can help companies manage that demand more efficiently and minimise repetitive work for agents.
“Over the past six years, we’ve built a robust contact centre customer engagement (CCaaS) platform that serves thousands of users every minute of every day,” Booth added. “It means we’ve not only got a wealth of experience in this space, but we can analyse large volumes of call and message data to develop AI tools that help to drive efficiency and ensure companies communicate compliantly with customers, simply and easily.”
MaxContact collaborated with private equity firm FPE Capital, which has backed the company since October 2020, and bank NatWest to secure the new round of investment.
MaxContact’s 2023 so Far
CX Today spoke with MaxContact and Booth recently on the topic of how an expert partner can streamline a contact centre business’s digital transformation to being cloud-powered.
Booth outlined that CCaaS businesses today are fundamentally complex, given they are now omnichannel and generate significant swathes of data that can instruct a company on its workflow and communications efficiencies.
As a result, Booth suggested, they “need a partner able to educate them and be alongside them every step of the way”. “Of course, it is the product that enables the new functionality, but the provider/customer relationship is easily as influential when it comes to return on investment,” Booth clarified.
MaxContact also recently participated in CX Today‘s Big CX Update, in which Booth discussed which of its solutions resonated most with its customers in 2023, such as those that guarantee agent efficiencies, MaxContact’s product roadmap for this year and beyond, and how this roadmap will impact customers moving forwards.
