Salesforce will make hundreds of new features generally available as part of its Winter ’24 release on October 16, 2023.
The Winter ’24 release, which is now in preview, will help companies automate workflows and connect data, run tech stacks safely and efficiently, and streamline their data.
Highlights include Einstein for Service, Sales Emails, Data Cloud Triggered Flows, Slack Sale Elevate, Pay Now for Salesforce Starter, and Salesforce Backup.
Winter ’24 Release Highlights
Einstein for Service automates tasks using trusted CRM data, including work summaries, writing service replies, and knowledge-grounded email replies.
The Sales Emails feature assists sales reps in generating personalized and data-informed emails for customer interactions, improving sales prospecting and saving time.
Data Cloud Triggered Flows have now been made possible through Data Cloud’s data spaces and data model objects being placed directly within the Flow Builder.
This feature enables companies to use unified, real-time data from any part of their business to trigger flows and automate processes using clicks instead of code.
Slack Sales Elevate, which debuted earlier in the month, is a new integration with Sales Cloud and Slack, which grows sales numbers and bolsters productivity by allowing sales agents to use real-time data natively through the workplace collaboration platform Slack.
Pay Now for Salesforce Starter enables businesses to collect payment by embedding a link into any Salesforce application.
As a result, customers gain the flexibility to purchase via the digital channel they are already using.
Salesforce Backup is a native Salesforce solution that has been created to protect businesses from data loss and corruption.
Its simplified implementation offers an intuitive user interface for admins to set up and backup policies in a few clicks.
Ella Marks, Senior Marketing Manager at Salesforce, spoke about its feature release cycles: “An essential part of every admin’s job is staying on top of the latest Salesforce Releases.
Three times a year, Salesforce releases new features and updates to our technology, enabling users everywhere to take advantage of the latest and greatest that our platform has to offer!
Salesforce’s 2024 winter release is being staggered throughout August, September, and October.
We have already passed a few key rollout dates, including publishing the release notes on August 16 and early access for organizations using Developer Edition environments on August 21.
Most recently, on August 25, the sandbox preview began, giving companies the chance to test new features against their own customizations.
Looking ahead, some of the key dates to remember are a release readiness admin preview at Salesforce’s Dreamforce conference on September 14.
Finally, on September 1, October 6, and October 13, the Winter ’24 features will be made available. Each of these dates represents a release window for different production environments to provide your organization with full feature availability.
Amid the excitement of Salesforce’s new winter releases coming to the fore, the company has been subject to good news, bad news, and even ugly news.
Some bad news, for example, is a former Salesforce vice president, Karl Wirth, is now suing his former employer and blowing the lid on Salesforce’s claims it made during the release of Genie in September last year.
Fortunately, the biggest dates in Salesforce’s Winter ‘24 rollout calendar are still to come.
