Fast Track will be working with DoubleUp Group to implement real-time engagement for their new brand. DoubleUp’s new online casino brand will be one the first on the Pragmatic Solutions platform to leverage Fast Track CRM’s capabilities.
DoubleUp Group is committed to simplifying use experience and uses its tech expertise to always be on the lookout for ways to improve the player experience. Their aim is to create seamless experiences, allowing players to “dive straight into the fun”. The Fast Track platform will be integrated to manage all aspects of player engagements by putting automation and real-time, on-site engagement at the forefront.
Commenting on the announcement, Ale Rallo, managing director of DoubleUp Group, said: “We chose Fast Track because they offer a flexible solution that can power the dynamic engagements that are vital to creating a memorable player experience. We want our team to harness the full extent of their creativity and not be limited by the capabilities of default tools. Fast Track will give them this freedom, allowing them to maximise player engagement.”
Christopher Hirst, Co-Founder of Fast Track, said: “We share a lot of the same values as DoubleUp; we are constantly looking at how products and processes can be improved, and don’t settle for the status quo. We know they have ambitious plans for their brand and we are ready to support them in making it a success.”
