HubSpot has agreed to acquire Dashworks, the “AI Assistant for Workplace Questions”.
Dashworks integrates with “all” a company’s apps to create a “single source of truth”.
In doing so, it centralizes shared documents, tickets, and databases.
Its AI Assistant then answers employee questions by dipping into that single source of truth and formulating answers.
As such, it can support a marketer asking for the latest brand guidelines. It may also assist a sales rep requesting the status of an account or a service agent trying to solve a customer query.
Yet, the possibilities extend much further.
Given this, Dashworks will help HubSpot bolster Breeze Copilot, the AI assistant that connects customer insights across its hubs to answer user questions and help them complete tasks.
Indeed, Dashworks will expand the breadth of knowledge sources Breeze Copilot accesses, so it sources answers from more enterprise systems, including Google Drive, Slack, and beyond.
“What’s impressive about Dashworks is its simplicity,” said Nicholas Holland, SVP & Head of AI at HubSpot, when announcing the news.
Ask a question, and it instantly pulls information scattered across documents, messages, tickets, teams, and third-party apps. What used to take hours now takes seconds.
“We’re excited to integrate this powerful search into Copilot to create a true go-to-market assistant,” concluded Holland.
Yet, it’s not just Breeze Copilot; Dashworks may also bolster Breeze Agents, HubSpot’s collection of AI agents that automate various front-office tasks.
Indeed, it may ground them in more data, helping them source the latest, most relevant information to reason and act on.
Beyond Breeze, HubSpot also plans to leverage the deep search and reasoning ability of Dashworks to enhance many of the AI features already embedded within its offering.
Moreover, by leveraging Dashworks’ library of 1,800+ integrations, HubSpot hopes to connect to more unstructured data sources and support customers in connecting with tricky workloads.
In doing so, the CRM stalwart can make it easier for brands to unpack where key information lives, understand who knows what, and prioritize.
The Dashworks team will move across into HubSpot’s AI product group to help here and improve the context-gathering capabilities of Breeze.
Excited by this prospect, Prasad Kawthekar, co-Founder of Dashworks, said: “Dashworks and HubSpot share a commitment to making powerful technology accessible to businesses of all sizes.
With HubSpot’s leadership in go-to-market solutions and their advanced work with unstructured data, our next chapter with HubSpot will help even more businesses unlock the full potential of AI in their daily workflows.
Fundamentally, the problem HubSpot is looking to solve is how people spend so much time digging for information across different apps, waiting for co-workers to answer questions, and figuring out where to begin.
After this acquisition closes, Breeze Copilot may offer a silver bullet to this persistent problem.
What Else Is New with HubSpot & Breeze?
During its recent Spotlight 2025 event, HubSpot added another 200 product features and enhancements across its ecosystem.
Those included new Breeze Agents released in beta.
First is a Knowledge Base Agent in Service Hub. It identifies knowledge gaps. From there, it reviews successfully resolved human-handled tickets and automatically drafts knowledge base articles.
In doing so, it scrubs personal information and lets a human review and publish them.
Then, there’s a Content Agent within the Marketing Hub. It references a brand’s identity guidelines, top-performing posts, and target audience to help craft complete articles.
A final example is its Prospecting Agent, which performs deep research on target accounts, drafts personalized emails, and segments audiences.
Currently, Breeze Agents are available to all businesses with “Premium” editions of HubSpot at no additional cost.
“Our priority is adoption,” said Paul Weston, Senior Director of Product & GM of Service Hub at HubSpot, in a recent interview with CX Today. “We’re building these agents, getting them into the hands of customers, and seeing how they’re used.
We’ll monetize down the line, but the aim today is to democratize AI and make it part of the day-to-day without adding extra costs.
Another notable addition to the HubSpot portfolio is its Customer Success Workspace, which launched in beta last year but is now live.
As the name suggests, this offers customer success managers (CSMs) a dedicated home in HubSpot. From there, they may track tasks, monitor pipelines, and create custom customer views.
Another exciting feature is HubSpot’s new Customer Health Rating, which scores customer health based on insights across the CRM giant’s ecosystem.
“Businesses can set up health alerts, so a CSM is notified if a customer submits multiple support tickets in a day or drops a low NPS score,” added Weston. “It’s a big deal for helping teams proactively manage accounts.”
For more on these announcements from Spotlight 2025, check out CX Today’s article: HubSpot Brings AI Agents to SMBs.
Join the CX Community That Values Your Voice
This is your space to speak up, connect, and grow with thousands of CX leaders. Share your voice, influence what’s next, and learn from the best in customer experience. Join the conversation today.
