Amazon Connect Voice ID Review: Self-Service IVR Authentication

Real-time authentication with machine learning 

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Amazon Connect Voice ID Review
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Published: September 3, 2021

Rebekah Carter

Building the perfect environment for an excellent customer experience can be a complex task. In an era where your customers are more demanding than ever before, it’s becoming increasingly difficult for companies to live up to accelerating expectations. The only way to stay ahead of the curve is to access the right technology for customer interactions. 

Amazon Connect, the Amazon Web Services approach to customer experience management and support, offers a host of unique features intended to improve client interactions. Alongside a comprehensive omnichannel contact centre with in-depth reporting and AI tools, companies can also access useful features like Amazon Connect Voice ID.  

The Voice ID service from Amazon Connect allows for quick and easy caller identification, using the power of machine learning, built on the AWS ecosystem. Here’s what you need to know about Amazon Connect Voice ID.  

Amazon Connect Voice ID Review: Features 

Amazon Connect Voice ID is a feature of the comprehensive Amazon Connect omni-channel contact centre. The technology leverages the existing AI and machine learning tools within the AWS environment to offer real-time caller authentication.  

Perfect for companies hoping to make their interactions with customers more secure and speedy, the Amazon Connect Voice ID solution replaces the need for complicated, time-consuming processes using old-fashioned knowledgebase authentication. In the past, customers have had to answer various questions on personal details like their social security numbers, mother’s maiden names and data of birth to access their accounts. Amazon Connect Voice ID eliminates this issue.  

Features of Amazon Connect Voice ID include: 

  • Easy opt-in, enrolment, and verification 
  • AI and machine learning speech attribution analytics 
  • Detection from natural conversation flow 
  • Voice ID instant analytics on call back 
  • Additional security screening options 
  • Self-service IVR authentication 
  • Integration with Amazon Connect omni-channel 

Intended to help customers remain safe and secure during interactions with companies, Amazon Connect Voice ID aligns with the omnichannel contact centre environment from Amazon. This solution, currently in preview, allows companies to create digital voiceprints quickly and easily for customers based on crucial speech attributes. The Voice ID environment will instantly match the declared identity of the customer to the digital voiceprint to generate authentication decisions. 

Amazon Connect Voice ID Review: Benefits 

Like many of the features available from Amazon Connect, the Voice ID solution is a tool intended to make businesses more efficient and improve customer experience. First, companies can avoid the time-consuming process of asking numerous questions to authenticate a customer before service and support solutions can be offered. When companies can authenticate a customer’s ID immediately, it’s much easier to move rapidly through the service queue. 

At the same time, access to quick authentication means that consumers can get through interactions with companies more rapidly, quickly addressing everything from purchasing and subscription needs, to service requirements, without complex initial interactions. The overall experience provided by Voice ID is a more secure, rapid, and convenient discussion. Benefits include: 

  • Easy opt-in and setup: When a customer opts into the Voice ID solution, the system will analyse their speech attributes, looking at aspects like tone, pitch, and rhythm to create a digital voiceprint. The solution streamlines the authentication experience for customers on each call, by immediately recognising when a customer’s declared identity matches the voiceprint in the company database 
  • Authentication scores: Powered by machine learning, the authentication score from Amazon Connect Voice ID immediately allows business users to define how close a customer’s voice is to their declared identity. You can set your own score threshold, to determine exactly when a customer should gain access to their information. This makes it easier for companies in highly regulated industries to set the right systems up for security and privacy
  • Additional security options: If your caller doesn’t get authenticated by the Voice ID ecosystem, companies can also access additional tools to check security status. You can ask follow-up questions based on personally identifiable information, similar to the strategy you would use without the AI assistance of Voice ID. This means there’s always a backup in place to preserve your security standing
  • Self-service authentication: As part of the omnichannel solution for contact centre support offered by Amazon, Voice ID can also work in a range of environments. Companies can set the solution up as an additional security layer with their intelligent IVR, automating customers without human intervention during self-service workflows. This allows customers to access the tools they need as quickly as possible
  • Flexibility: The Voice ID solution comes as part of the comprehensive Amazon Connect Contact Centre, which companies can adapt to suit their needs. The Contact Centre offers everything from AI analytics and insights, to powerful tools for omni-channel interactions, all organised in an easy-to-use environment

Who Needs Amazon Connect Voice ID? 

Voice ID from Amazon Connect is likely to be a compelling tool for companies dealing regularly with personal details and customer accounts. In the financial, health, and retail environment, it’s important for companies to be able to quickly identify whether a customer is who they say they are, so they can deliver a higher quality of service. 

Voice ID from Amazon speeds up the process of authentication, so customers get the service they want, and agents can process more calls rapidly. At the same time, the technology gives companies a crucial boost in their security, privacy and compliance strategies. Intelligent tools for authentication help to reduce the risk of fraud in any ecosystem. 

Amazon Connect Voice ID: Verdict 

A fantastic tool for security, speed, and enhanced customer experience, Voice ID is a wonderful part of the Amazon Connect ecosystem. This handy tool ensures companies can process customer requests and match customers to their identities as quickly and effectively as possible. If you’re looking for a way to speed up interactions without compromising on security, Voice ID is a great investment.  

 

 

Artificial IntelligenceInteractive Voice ResponseOmni-channelSelf Service
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