In this interview, Rob Scott of CX Today sits down with Michael McCloskey, CEO of Bright Pattern, to explore one of the hottest debates in contact center technology: cloud versus on-premises solutions. With a growing push from CCaaS providers towards cloud-only models, Michael explains why Bright Pattern’s philosophy of deployment flexibility—allowing companies to “have it your way”—is changing the game for organizations navigating a complex tech landscape.
Tune in to uncover: Why the Cloud-Only Push? Gain insights into the industry trend of cloud-only solutions and the potential risks they pose to organizations looking for more customized options. Bright Pattern’s Flexible Approach: Discover how Bright Pattern’s platform supports both cloud and on-premises models without sacrificing features or performance, providing a true “have it your way” experience.
Critical Compliance and Data Considerations: Hear about the importance of deployment flexibility when addressing regulatory compliance, data sovereignty, and brand trust—key factors for companies handling sensitive customer data.
AI-Driven Contact Centers: Learn how Bright Pattern’s AI capabilities enhance customer service, seamlessly integrating into both deployment types to support evolving CX strategies. This is a must-watch for CX leaders and tech decision-makers looking to future-proof their infrastructure choices while balancing security, compliance, and innovation. Michael also shares predictions for the future of contact centers and what organizations should consider to stay competitive in a shifting market. Next Steps: Explore how deployment flexibility could benefit your organization’s CX strategy.
For more information, visit Bright Pattern.
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