The Strategic CX Question Most Brands Cannot Answer

While innovation surges, customer satisfaction stagnates. Our interview with Colin Shaw, Founder & CEO of Beyond Philosophy explores why.

CX TVInterview

Published: March 2, 2026

Rob Wilkinson

Why are companies spending millions on AI and digital transformation when customer satisfaction scores haven’t moved in 35 years?

In this eye-opening interview, Colin Shaw, Founder & CEO of Beyond Philosophy, exposes the uncomfortable truth hiding in most boardrooms: leadership teams simply cannot agree on the specific experience they are trying to deliver.

Join us as we dive into:

  • The Strategy Gap: Why “shiny object syndrome” is distracting leaders from the real work.
  • The Hidden Cost: How undefined strategies force “emotional labor” on your frontline staff.
  • The AI Threat: Why AI agents will disintermediate brands that fail to build genuine emotional connections.

If you want to move beyond the buzzwords and define a CX strategy that actually delivers, this conversation is a must-watch.

For more insights & thought-leadership on the world of customer experience, follow CX Today on LinkedIn!

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