Conversation Experience Management software provider Voicify has released the latest 3.0 version of its eponymous enterprise conversational AI platform.
The Boston, Massachusetts-based company allows for the easy construction of chatbots and voice apps for use on platforms such as Amazon Alexa and Google Assistant, via both a visual web interface and an open API. That enables customers to rapidly deploy and maintain the content of voice experiences.
The company also offers voice templates for the Spark component of Voicify, which allows companies to make use of reusable conversation flows.
New features in the latest update include personalisation and integration with CRM, PIM and CMS systems. Also debuting is conditional logic based on information such as user data and transaction history.
“We did an inventory of conversations with prospects and customers over the years and determined the most requested conversation flows,” said Jeff McMahon, CEO. “With Voice being a new muscle for many brands, we felt a responsibility to abstract the most valuable conversations they may have with customers – where is my order, find a location, campaign landers – into a quick, form-based process.”
Spark templates are now available via a marketplace to be added to customer voice apps simply. Voicify supports over 3,000 voice apps on its platform, including those from the likes of l’Oreal, Deloitte and Johnson & Johnson.
Alex Dunn, Principal Architect of Voicify, said: “Our guiding light is to build tools that empower brands and marketers to connect to customers. As our platform and voice channels evolved, we knew that voice assistant interactions which were personal would be more valuable, so it’s critical Voicify owns that functionality to empower CX managers and marketers.”
Google Startup Accelerator
Back in March, the company participated in the first Google for Startups Accelerator: Voice AI, which saw Voicify and other selected companies work closely with Google products teams in the voice UI and AI spaces.
“We’re excited to be working directly with Google to help solve some of the biggest technical challenges in the voice and conversational space today,” said Alex Dunn. “By learning more about how users interact with individual Actions, we can design systems that cut across multiple experiences built on Voicify while bringing the best answers and conversations to the end-user and making conversational Actions more discoverable.”
