HubSpot has revealed plans to acquire subscription billing management and configure, price, quote (CPQ) start-up Cacheflow for an undisclosed amount.
Cacheflow will bolster HubSpot’s Commerce Hub product, which has processed $1bn in gross merchandise value since launching in 2023, the latter said.
Yamini Rangan, CEO of HubSpot, said: “We’ve seen strong year-over-year growth with Commerce Hub, which gives our customers an easy way to manage payments and unify their customer and transaction data.
“With Cacheflow, we’re doubling down on our vision for commerce by addressing two important areas of the buying experience: subscription billing and configure, price, quote (CPQ).
“Cacheflow is a leader in this space and has helped companies automate the purchase process to capture revenue faster. We’re excited by the impact they will have on customers of Commerce Hub.”
Cacheflow was founded in early 2021 and left stealth that November, at which point it revealed a $6m seed round. A $10m round led by GV (formerly Google Ventures) followed in 2022.
HubSpot stated that Cacheflow simplifies B2B software sales and purchases with billing and subscription management solutions.
The solution automates the SaaS sales flow process using a single, no-code platform.
Customers can customise quotes, finalise deals using interactive links, and easily upsell and renew customers.
Co-founders Sarika Garg and Brian Zotter previously held senior roles at numerous tech firms, including Salesforce and SAP.
Garg said:
“We made it our mission to reimagine the old CPQ and billing space, helping businesses automate revenue management, shorten the sales cycle, and get paid fast.
“We believe deeply in the power of our solution and are thrilled to join HubSpot and the Commerce Hub team.”
In Other News…
Earlier this week, HubSpot introduced its new App Cards, which aim to help customers maximise the use of their third-party tools.
App Cards were first announced at the INBOUND 2024 conference in September. They are designed to replace traditional CRM cards and offer richer app experiences.
These Cards give users more flexibility and customisation in managing data across HubSpot and other platforms, reducing the need for tab-hopping and context-switching.
Earlier in the year, HubSpot was reportedly an acquisition target of Google owner Alphabet, but talks are rumoured to have stalled before talks reached any detailed due diligence.
