In this insightful CX Today interview, OneMagnify CFO Bill Neblock reveals how strategic mergers and acquisitions are reshaping the company’s position in the customer experience landscape. With a background spanning finance, private equity, and 12 years at Omnicom, Neblock brings unique expertise to OneMagnify‘s growth strategy.
The company positions itself as a tech-forward marketing services provider at the intersection of customer experience, data, and technology. Their “highly intentional” M&A approach focuses on filling critical capability gaps rather than pursuing growth for growth’s sake.
Recent acquisitions tell a compelling story: RXA and Splash (2023) enhanced AI and analytics capabilities, creating a data-driven foundation for customer engagements. Emodo (2024) brought programmatic media infrastructure and AI-powered dynamic creative, particularly strengthening CTV capabilities. Guidance (2025) deepened digital experience expertise, especially in e-commerce and complex web development.
Neblock emphasizes that integration planning begins before any deal closes, ensuring new capabilities enhance OneMagnify’s integrated solutions offering. This disciplined approach helps differentiate OneMagnify from traditional holding companies and large consultancies by combining the responsiveness of an independent agency with the breadth of an integrated solutions partner.
The strategy appears to be working, transforming OneMagnify from individual services into a cohesive, end-to-end digital solutions provider.
