With all the excitement surrounding AI, some companies can fall into the trap of implementing the tech just to say that they have.
But AI that isn’t directly helping to improve your customer service and experience offerings, is a waste of time and resources.
This is a sentiment shared by Voiso CRO, Gregor Potocar, who explains how his company’s AI products are specifically designed to deliver real results:
“We’re not building AI features to tick a box. We’re solving real problems.”
Voiso, an AI-powered contact center platform, isn’t aiming to reinvent customer experience with big, abstract ideas.
Instead, it’s tackling some of the industry’s most unglamorous but pressing problems: low contact rates, disconnected data, high agent churn, and voice tech that’s still somehow clunky in 2025.
In a market full of ‘silver bullet’ promises, Voiso’s pitch is refreshingly grounded: faster connections, smarter calls, better coaching, and less dashboard clutter.
Voice-First – Really?
Plenty of platforms claim to be voice-focused. But when you dig in, most prioritize digital channels, pushing voice to the sidelines or treating it like a legacy nuisance.
Voiso does the opposite.
“We’re built from the ground up as a voice-first platform,” says Potocar.
“That means we’re not just automating for automation’s sake – we’re enhancing human conversations in real time.”
This emphasis on performance, rather than bells and whistles, shows up in how they talk about customer success stories.
Take Realtree Properties, for example. After switching to Voiso, the Dubai-based real estate firm saw its call volume rise by 50 percent per agent, its idle time drop by 40 percent, and its lead conversion rates climb – all without hiring a single new rep.
In discussing this success, Potocar said, “It’s not about layering tech for the sake of it; it’s about tools that make every minute count.”
From Fintech to Travel: Different Industries, Same Frustrations
Voiso operates across a wide spread of verticals, including fintech, ecommerce, travel, microlending, and outsourced BPOs.
What’s striking, according to Potocar, is how little the core challenges vary between these industries.
“You’d think different industries would bring different CX challenges,” he notes.
“But the pain points are remarkably consistent. Reps can’t reach people, managers can’t see what’s really happening, and nobody has enough time for proper coaching.”
That’s not just a call for more automation; it’s a call for smarter automation.
Voiso’s AI-powered speech analytics don’t just score calls post-facto; they identify live coaching moments and surface them to managers in real time. Again, the value isn’t in the complexity – it’s in the timing.
The Anti-Hype Approach to AI
“We don’t believe in AI hype. We believe in AI that agents actually want to use,” Potocar says.
While this isn’t a direct dig at competitors, it is clear that Potocar is positioning Voiso as an antidote to bloated platforms promising digital transformation via a dozen half-integrated features.
The company’s roadmap supports this assertion, with the CRO explaining how the next five years will be less about feature checklists and more about “AI-enhanced outcomes.”
In practical terms, that means:
- Generative summaries and real-time speech intelligence that reduce after-call work without creating new bottlenecks.
- Omnichannel visibility that’s unified and ties together voice, messaging, and email interactions.
- Scalable voice infrastructure with local compliance, particularly in regions where latency and regulation can make or break adoption.
So, What’s the Catch?
The customer service and experience market is not short of vendors offering AI-powered solutions and services.
But where Voiso differentiates itself is its understanding that modern contact centers aren’t just looking for the next big leap; they’re looking for tools that make their daily operations a little less painful.
Customers are tired of being told AI will replace agents, when what they actually want is AI that helps agents do better work.
The Bottom Line
Voiso isn’t pretending to be a panacea for every CX headache.
Instead, it’s betting on something a lot more realistic: that the next generation of contact center platforms won’t be judged by how futuristic their demos look, but by how many repeat calls they reduce, how quickly they ramp up new agents, and how clearly they show managers what’s working.
And in that race, boring might be brilliant.
You can find out more about Voiso and the company’s full suite of AI services and solutions by visiting the website today.
