Contentsquare, the only complete experience analytics platform, announced that it is partnering with bed and mattress specialist Dreams. The partnership aims to help Dreams optimise its digital presence.
As customers shift their purchases to online shops more and more, having a digital-first mindset is critical to business success today. A tremendous increase in mobile traffic in 2020 has led businesses to invest in all things digital – a better website, more communication channels, and seamless online experience. Dreams’ top priority is delivering delightful and seamless experiences across all channels and being able to active optimisations in real time.
Octavia Benham, Online Training Manager at Dreams, said: “Once you’re disconnected from your customer, you’re disconnected from what you’re doing. Within a retail business, you do have to react very quickly, and what Contentsquare gives us is the flexibility to understand what our customers are doing now, and what changes we can make now to help their customer journey.”
For businesses to remain competitive, it’s key to adapting and acting quickly on changing customer needs and expectations.
Octavia continues: “We use Contentsquare pretty much hourly to monitor the success of a page and understand where people are clicking. The agility of Contentsquare, for me, is something you should be using all the time.”
Niki Hall, Chief Marketing Officer at Contentsquare, said: “We feel privileged to be supporting the team at Dreams and fueling their holistic customer experience strategy with digital insights.
“Customers are more connected than ever before, and 64% of digital traffic today is on smartphone — Dreams have understood the vital role of customer intelligence in building the best possible CX outcomes.”
