Best CRM Solution
Whether it’s a service-specific CRM that offers unique advantages or a CRM ecosystem that impresses in its brawn, this award spotlights a powerful, differentiative CRM solution.
The key word is “differentiative”. Indeed, the winner in this category is likely to showcase how they are evolving their offering to meet the needs of tomorrow’s CRM buyers.
Yet, alongside that vision must come a track record of delivering results through verified customer reviews and/or success stories.
Criteria
Ability to Improve Experience
Did you update or deliver a high impact feature that helps you to improve the user, team, customer or business experience? How did you think of the idea and how engaged were the beneficiaries in the process?
Ability to Innovate
Did you release a break-through product or service? What was the overall impact on your business, its stakeholders its people and customers? How do you cultivate a high-performing and innovative culture?
Ability to Execute
What were your priorities? What challenges did you face? Did you collect and analyse any data and why? How did you boost performance? How did you manage the process? What were the results?