Contentsquare announced that it has acquired its rival Hotjar to support businesses in their digital transformation journeys
Founded in Paris in 2012, Contentsquare has served hundreds of enterprise clients including Microsoft, Adobe, Verizon, and American Express. Their customers use AI and predictive analytics to derive insights on how end users are interacting with their websites and apps.
Through the platform, customers are able to monitor customer engagement actions including scrolls, swipes, and clicks, and garner deep insights on user behavior, identify bottlenecks or problematic pages and understand what it means in terms of revenue or conversion rates.
Contentsquare’s rival, Hotjar offers organisations a solution for tracking customer behaviour on their websites, analysing clicks, moves and hotspots. Companies can then leverage these insights to increase conversion rates and reduce churn, among other things.
Contentsquare chief product officer Lucie Buisson told VentureBeat:
“The Hotjar product is an incredible product to start the digital experience journey — you can be set up and ready to go in three clicks. But as the business matures, you will need a more holistic view of experiences, with more use cases and capabilities, which is what Contentsquare provides. What both solutions provide and both companies have in common is the belief that everyone should be able to access customer insights thanks to easy-to-use data visualization.”
Through this acquisition, the two companies are planning to “serve the global market end-to-end”, aiming for businesses of all sizes and lending a helping hand in their digital transformation efforts.
Buisson added: “Covid has accelerated digital transformation — digital competition is fierce, every product is one click away. The only way for brands to keep customers happy and loyal is to deliver an amazing experience. If your experience is human-centered and empathetic, the customer will trust you and stick with you. We are on the cusp of another digital evolution, and we want to continue to be at the forefront — the future of engagement has a heavy digital component and there is much to learn from how people behave.”
Hotjar’s staff will be joining Contentsquare’s 1,000-person workforce but the two companies will continue to operate independently.
