Qualtrics today announced that it has entered into a definitive agreement to acquire Clarabridge, the leader in omnichannel conversational analytics, in a stock transaction valued at $1.125 billion.
Clarabridge’s sophisticated AI-powered platform allows companies to capture and analyse customer feedback from indirect sources such as social media, emails, support calls, chats and product reviews.
Qualtrics has the most powerful platform for enabling organisations to ask their customers and employees the right questions to understand how they’re feeling about their company, products and brand experiences–– and then use that data to take action across their business.
With the combination, organisations will be able to tune into, analyse and act on everything customers and employees are saying, wherever they’re saying it, all on the world’s #1 experience management platform.
Qualtrics CEO Zig Serafin, said:
“With our acquisition of Clarabridge, we’re accelerating our growth and leadership as the world’s #1 experience management company and taking the category we created to an entirely new level.”
“Together, we’ll give companies even greater power to build deep, trusted relationships with their customers and employees and deliver incredible experiences that everyone will love. We’re excited to welcome the Clarabridge team to Qualtrics.”
Clarabridge CEO Mark Bishof said:
“Clarabridge’s ability to help companies discover what their customers are saying about them across unstructured sources and provide meaningful, actionable insights is a perfect complement to the Qualtrics platform.”
“What we deliver is far more powerful as part of Qualtrics, and we have an incredible opportunity to accelerate our growth and innovation as part of the world’s #1 experience management company.”
Clarabridge’s platform has the power to discover and understand critical human nuances such as effort, emotion, and intent – unmatched capabilities in the market. Through highly sophisticated natural language understanding that spans 23 languages and more than 150 industry models, Clarabridge helps organisations discover how easy or challenging it was for a customer to accomplish their goal.
