Software, data and analytics provider Black Knight has announced the completion of its purchase of Top of Mind Networks.
Top of Mind is the developer of Surefire, a CRM and marketing automation system specialised for the mortgage industry, featuring automated workflows and personalised content to build improved emotional connections with customers.
“Integrating Top of Mind’s capabilities across the Black Knight mortgage technology ecosystem will give our clients even greater competitive advantages,” said Black Knight Chairman and CEO Anthony Jabbour. “Sharing rich, personalized content with customers helps keep lenders top of mind, improving recapture and retention rates. Top of Mind’s advanced CRM and automated marketing workflows are powerful additions to Black Knight’s integrated, end-to-end approach to helping our clients perform better.”
Black Knight, which focuses on the mortgage and consumer loan, real estate and capital markets verticals, framed the purchase as being synergistic with its loan origination system Empower and its Optimal Blue pricing and eligibility engine. Top of Mind will become part of Black Knight’s Origination Software division, integrated initially with Empower and Black Knight’s Loan Officer Digital solution.
“Top of Mind and Black Knight are a great strategic fit because we both share a passion for delivering innovation, adding value and driving growth for our clients,” said Top of Mind CEO Bill Hayes. “Our team is looking forward to working with Black Knight to help lenders and servicers create customers for life by engaging their customers with timely communications and highly personalised touchpoints, while helping clients stay compliant in their marketing efforts.”
The Surefire platform’s capabilities include integrations with loan organisation, point of sale, sales origination and other CRM systems, with specific offerings tailored to modernising mortgage workflows. That includes compliance features, AI-powered prospect tracking, automatic education for lenders on the loan process and credit repair guides.
Black Knight said it intended to expand the Surefire CRM’s connections with new integrations across the real estate and mortgage industry, including its Servicing Digital solution and Paragon MLS for realtor lead development.
