At Spring 2025 Spotlight, HubSpot introduced new and improved Breeze Agents.
Among many feature announcements, perhaps the biggest of all includes four Breeze Agents to enable go-to-market team scale.
The announcement comes at a time when businesses are moving at warp speed and teams are struggling to keep up.
Marketing tactics that worked last year are now obsolete. Sales playbooks that used to be reliable are outdated.
Customer service expectations have skyrocketed beyond what most teams can handle.
The driver turning the screws: The uplift in the development of AI.
What Are the AI Agents, and How Do They Help SMBs?
The first – named Customer Agent – is an extension of support teams. It automatically resolves customer queries 24/7.
According to HubSpot, customers use Customer Agent to resolve up to over 50% of support tickets, and they spend nearly 40% less time closing tickets.
The all-new Knowledge Base Agent helps customers enhance and expand their support resources in real-time based on incoming tickets.
It works with the Customer Agent to fill knowledge gaps and help more customers self-serve.
The Prospecting Agent researches target accounts, personalizes outreach, and can even engage prospects, “helping sales teams build pipelines faster.”
Finally, the Content Agent helps marketers create and scale content across channels, from blogs to podcasts to case studies.
How Breeze Can Help SMBs ‘Catch up’ With AI
HubSpot Breeze is a suite of AI-powered solutions that augments the vendor’s various CRM apps or “Hubs.”
Breeze aims to unify and simplify the AI experience for HubSpot users.
Many businesses, especially SMBs, don’t know where to start with AI.
On this, Andy Pitre, EVP of Product at HubSpot, explained “SMBs don’t need more AI hype—they need technology that helps.”
The products we’re launching at the Spring 2025 Spotlight are helping teams move fast on AI and solve their go-to-market challenges.
“We’ve embedded AI throughout our entire platform so businesses of any size can start seeing value immediately, without massive teams or budgets.”
The Spring 2025 Spotlight Included Over 200 Features
Other updates included new features for the Marketing Hub Enterprise geared towards enhancing lead finding, converting prospects, and reducing complexity.
Lookalike Lists help marketers find ideal customers based on their existing ones. Breeze analyzes prospects in the Smart CRM and creates a list of soon-to-be customers.
Improved Journey Automation helps marketers create personalized customer experiences with an easy-to-use Journey Builder.
Plus, real-time insights available directly in the journey give an at-a-glance understanding of what’s working.
Multi-Account Management helps businesses manage multiple accounts from a single HubSpot organization to unlock faster growth through copied assets, mirrored customer data, and centralized management.
Three new AI-powered Workspaces that bring together everything teams need to get context, prioritize for impact, and take action:
- Sales Workspace is an all-in-one home where sales reps can gather context, prioritize prospects, and take action to build pipelines and close deals.
- Customer Success Workspace is where customer success managers can view schedules, tasks, and books of business to nurture customers and easily spot problems before they happen.
- Help Desk Workspace lets support reps view open tickets, triage customer requests, and resolve issues to keep customers happy—all in one place.
Other HubSpot News
In other HubSpot news, its prospective agentic AI platform – “Agent.ai” – has reached a new milestone of 1,000 public agents on its network.
The platform was built by Dharmesh Shah, Founder and CTO of HubSpot, who took to LinkedIn to express his excitement:
Woo hoo! It’s 2:15 a.m., but I had to wait until I hit this milestone on Agent.ai tonight. There are now 1,000 public agents on the network!
Shah launched Agent.ai during HubSpot’s INBOUND 2024 event as a network of autonomous AI agents.
These agents cover various use cases – service, sales, and marketing – while collaborating to automate multi-step processes.
Users can scout these preconfigured and community-built agents on the network and test them within their CX ecosystem before deploying and optimizing them.
The founder thanked users who have tried out the agents to date and expressed his enthusiasm about the solution’s potential.
He posted: “Admittedly, a lot of them were just tinkering by cloning a template – but that’s where it starts!”
In another positive sign, members have now submitted 38,624 ratings for agents, up from 13,000 reported just one month ago.
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