Infobip has released a HubSpot integration that provides WhatsApp and SMS messaging capabilities for HubSpot users.
The new feature will allow businesses to send automated messages and updates to customers, share payment links, and generate automated support messages.
It will also allow the sending of verification and authentication codes to customers during login via WhatsApp or SMS.
“More and more customers want to message a business than make a call. Businesses need to be where their customers are,” Veselin Vukovic, VP of Strategic Partnerships at Infobip, said.
With this integration, Infobip joins CX providers in the shift towards messaging and away from calling.
Indeed, a global Nielsen study commissioned by Facebook back in 2016 already showed that 53 percent of respondents were more likely to shop with a business they can message directly.
The same study showed that 67 percent expected to use messaging apps more to communicate with businesses over the following two years.
“Our clients want to be able to interact with their customers on the right channel at the right time,” Scott Brinker, VP of Platform Ecosystem at HubSpot, said.
“With the Infobip integration, our customers now have access to market-leading customer communications over WhatsApp and SMS, helping them to enhance engagement, increase loyalty and ultimately drive sales.”
Infobip’s announcement comes after it released similar integrations for Microsoft Dynamics 365 Sales and Adobe Commerce. The company also acquired VoIP provider Peerless Networks in August.
