Social media marketing platform Oktopost has announced $20mn of new investment.
Oktopost’s cloud platform is targeted at B2B marketers, allowing them to curate and organise content and manage campaigns for corporate social media accounts. It also includes features around employee advocacy and social selling, such as social listening and analytics.
Having previously raised less than a million dollars since 2013, the company announced it had secured $20mn minority investment from growth equity firm Expedition Growth Capital.
“Our mission from day one was to establish the first-ever B2B social media marketing platform with the ability to measure and quantify the value of social media in terms of lead generation, pipeline influence, customer acquisition, and ultimately ROI. As former B2B marketers, we know attribution and hard ROI are paramount and as a result, we have been first movers in developing strong integrations that generate these for social marketing,” said Daniel Kushner, co-founder and CEO of Oktopost.
“As siloes breakdown between marketing and sales within B2B companies, and as social selling becomes more widespread, we believe Oktopost is uniquely suited to provide the functionality desired.”
Its solution also features integrations with marketing automation platforms such as Adobe’s Marketo, Salesforce’s Pardot, and Hubspot – as well as CRM systems including Salesforce and Microsoft Dynamics, allowing for the revenue attribution of marketing activity. The company counts the likes of Fujitsu, Mitsubishi Electric, Snowflake and Xerox among its customers.
“There are a number of social media tools out there catering for B2C companies but we haven’t seen a platform that is specifically tailored to the B2B journey until Oktopost. The ability to manage, track and analyse social activities is increasingly a must-have for B2B sales and marketing organisations. Daniel and Liad have built the best product in the market to serve this need. They have also built a terrific culture and we’re excited to be part of the journey from here,” said Oliver Thomas, Managing Partner at Expedition Growth Capital.
