HubSpot Diamond Partner marketing solutions provider Penguin Strategies has announced the acquisition of Salesforce Certified partner Amarok.
Penguin Strategies framed the deal as enabling it to create a more holistic sales and marketing solution for its B2B technology clients – particularly in the Revenue Operations or RevOps space.
“As our clients mature and experience accelerated growth, we saw the need to serve them with a dedicated team that specialises in RevOps, including SalesOps, MarketingOps, Service Ops, DataOps,” said Perry Nalevka, founder and CEO of Penguin Strategies. “This will help further our vision to provide the best 360-degree sales and marketing services to B2B Tech companies”
The Ra’anana, Israel-based Penguin Strategies offers marketing tools to tech companies including the likes of NetApp, VMWare and Sony, and said it had been witnessing increasing demand from customers to expand support services to include strategy and content – a need it envisioned the Amarok purchase to fulfil.
Enabling CRM implementations
“Penguin Strategies will now be better staffed to handle complex CRM implementations for our growing client base while supporting them with strategy and content that will increase the success of technical implementations,” said Maor Ventorero, Amarok’s co-founder and CEO.
Amarok has counted Intel, Hibob and EasySend among its RevOps clients, helping businesses to design and implement sales, marketing, and customer success operations via strategy, process and tools.
The news comes on the back of a previous partnership with B2B conversational marketing and sales platform Drift, which offers a SaaS chatbot platform and Ai assistant capable of supporting sales and marketing teams.
“Penguin’s tech stack is focused on delivering marketing value to our clients. Conversational marketing has transformed the way brands communicate, and no one does conversational messaging better than Drift,” said Nalevaka. “Integrating Drift’s capabilities with HubSpot’s platform will create a deep understanding of customer needs, which our clients can use to better serve their customers.”
