Residential brokerage firm and client relationship management platform provider @properties has announced the acquisition of Suburban Jungle Group, a real estate technology and advisory firm.
Suburban Jungle offers pre-search consultation services, allowing homebuyers to identify preferred neighbourhoods before pairing them with real estate agents.
“This is lead generation unlike any other,” said @properties co-CEO Thad Wong. “Suburban Jungle clients have a strong understanding of where they want to live and why; and they are ready, willing and able to purchase a home. The conversion ratio is off the charts because the client experience is off the charts.”
Suburban Jungle founder and president Alison Bernstein will continue to lead the company, which will continue to operate independently in nine major metropolitan areas in the United States, including New York, Chicago, Dallas/Fort Worth, Philadelphia, San Francisco, Boston, Washington, D.C., South Florida and Austin. The sale was said to provide Suburban Jungle with resources to expand its technology and operating markets.
“We saw an opportunity to bring objectivity and personalised know-how to the home search,” said Alison Bernstein. “Believing that where you live is at least as important as the home you live in, we set out to establish a concierge service to answer the very specific questions Google can’t answer and to create a pressure-free environment in which buyers can find the perfect town for their lifestyle.”
Improving the Buying Experience
@properties’ pl@tform technology suite incorporates CRM, marketing and deal management capabilities, alongside a Digital Listing Presentation feature allowing agents to improve listing presentations in-person or virtually with video.
“This is a marriage between two high-tech, high-touch companies that share a goal of introducing more consumers and agents to an amazing buy-side experience,” said @properties’ co-CEO Mike Golden. “Certainly, there are synergies that can drive growth for both @properties and Suburban Jungle, but our main focus is supporting Ali and her team to make a great service even better.”
